Manager - Digital Graphic Design

1. General Purpose

As a Designer Digital Creative at adidas you are accountable for specific digital design solutions. You are responsible for the delivery of digital assets following the global brand direction, style guides and tone of voice policies for adidas. You ensure consistency across tools and channels, while proactively driving the evolution of creative standards. You share templates and best practices with local teams enabling responsive and effective digital experiences. Additionally, you will be developing creative projects from concept to completion working closely with the creative team - including other designers, copywriters and producers - as well as major stakeholders.

1. Key Responsibilities 

Scope:    Accountable for the delivery of specific design solutions for adidas global digital experiences

1. Digital Creative Solutions

• Deliver digital creative content for specific digital projects and toolkits for BUs, Markets and Digital Content.
• Develop the creation of progressive and creative concepts from ideation to final execution.
• Collaborate with digital creative experts, freelancers and agencies ensuring efficient delivery of digital creative deliverables and augmenting internal competencies with external input.
• Review design solutions and contribute to creative direction

1. Creative Standards

• Follow and Develop digital design guidelines and drive implementation through templates and toolkits, enabling global consistency and raising the quality of execution.
• Conduct creative reviews and create brand consistency across all design deliverables within your scope of responsibility.
• Drive continuous improvements and develop assigned projects to elevate digital design deliverables within your scope of responsibility.
• Keep up to date with trends in digital technologies and design, and share your findings with the creative team.
• Contribute to the digital creative community by sharing and incorporating best practices.

1. Creative Consultation & Collaboration

• Consult stakeholders on digital design by providing examples of innovative solutions for new digital creative concepts.
• Present your concepts and designs to stakeholders and support your work with a clear rational and recommendations. Challenge stakeholders and business owners to ensure optimized solutions for consumer, business and the brand.
• Understand business needs and collaborate with Digital Content, Product and Brand teams to create effective digital design solutions.

III. Key Relationships: 

• Digital Design Community (Creative team, UX, UI, Digital Design)
• Local Market Teams
• Global Brand and BU Organization
• Digital Dept. (Content planning, Content Strategy, Digital Activation, Content Publishing)
• Digital Analytics Teams
• External agencies and vendors

IV. Requirements

1. Education & Experience

• Degree with focus on Design and related areas
• 5+ years of experience as a Digital, Interactive and/or Visual Designer
• Experience working with brands developing creative solutions on a global level
• Experience in design industry and ability to predict future trends
• Experience developing successful design solutions and working in collaborative multi-functional teams

1. Soft-Skills

• Very good communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Consistency across designs while maintaining a creative approach
• Creative and energetic team player who has a passion for creative design
• Affinity with the Brand Marketing content delivery needs, solutions and processes

1. Hard-Skills

• Very Good knowledge of the Microsoft Office Suite
• Expert knowledge of Digital/Mobile Marketing
• Basic knowledge of HTML & CSS can do and what’s possible to achieve
• Expert  knowledge of the Adobe Creative Suite  (Photoshop, Figma, after effects…)
• Fluent English skills both verbally and written