Manager Digital Brand Accounts

Purpose & Overall Relevance for the Organization:

• Support the Digital Partner Commerce (DPC) team & in driving the digital development of key accounts, seeking to optimize our brands representation, consumer experience and ultimately growing net sales & market share
• Act as the digital expert of your respective key accounts, adapting our digital approach to win the consumer online across your account's digital touchpoints – inc. webshops & apps

Role & Responsibilities:

• Responsible for driving product sell-through across all URLs of retailer digital webshop(s) and apps
• Working with the Senior Manager DPC to develop an account Digital Joint Business Plan (JBP)
• Together with Senior Manager DPC, prioritize key digital acceleration initiatives to achieve JBP targets
• Working with Channel head and Senior Manager DPC to negotiate a Key Account Plan and Digital Joint Business Plan (JBP) with respective customers if requested
• Analyze and monitor consumer and seasonal demand, category trends and competitor assortment on the account's platform and identify gaps in current assortment content & availability
• Lead development of optimal cross category online assortment in close collaboration with DPC, the Key Account Team and Account Team
• Coordinate subsequent implementation of product range decisions and continuously monitor the on-site assortment for availability, price, out-of-stock rate etc.
• Execute Digital Shelf optimization initiatives based on solutions developed by DPC in close collaboration with the account's digital team
• Collaborate with brand and omnichannel teams to drive relevant digital marketing content – both for online & social
• Enhance the visibility of the adidas brands across your account, tailoring to maximize impact based on the respective specific consumer journey
• In partnership with Senior Manager DPC, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across your account
• Regularly inputting feedback specific to your account into the Europe DPC team to help drive best-practice & consistency in our approach across Europe
• Apply effective communication methods to senior management and stakeholders at a cluster level, in showing expertise across key digital metrics
• Showcase expertise in key internal & external environments (e.g. Sell-ins, Account meetings, Sales Director meetings, Sales & Marketing meetings etc.)

Key Relationships:

• Defined winning Retail Partners (Specialty accounts)
• East Europe DPC structures
• East Europe Sales Teams
• East Europe Sales Operations
• East Europe Omnichannel Departments
• East Europe Brand Activation Departments
• East Europe GTM managers

KPIs:

• adidas E-commerce sales results of defined Digital Partners from the Strategic Account portfolio

• Our brands' qualitative share in the offer of defined Digital Partners
• Our brands' share in “on site” communication within defined Digital Partners
• Data and analysis requested by Sales and Marketing departments covered in 100%
• Implementation & support for DPC projects, processes & initiatives

Knowledge, Skills and Abilities:

• Proven eCommerce expertise and experience with a track record of successfully managing eComm business both in terms of Sales and Trade marketing Communication
• Natural passion for social media, digital advertising and new technologies
• Ability to work in virtual teams
• High analytical skills for strategy development, business planning, decision planning
• Strong interpersonal skills - very good communications and negotiating abilities as well as high presentation skills and relationship management
• High degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling)
• Mental flexibility, initiative and determination, results oriented
• Fluent English is a must [written and spoken]