Manager Channel Demand Planning
- Shanghai, China
- Full time
- Competitive
- 3rd February 2026
Full Description
Purpose & Overall Relevance for the Organization:
As core business partner, lead the most accurate demand plan for all channels and ensure top-down demand plan is aligned with Channel targets and GCA strategy.
Key Responsibilities:
- Translate Account ambition to buy guidance based on Net Sales / Sell-out targets for Accounts
- Generate Account demand rolling plan, and liaise with Channel to coordinate their demand planning activities to ensure smooth channel execution
- Support and facilitate mitigation planning by Category and Account for any OTB gaps
- Provide inputs to SP milestones representing Channel and Accounts demand requirements
- Monthly business review by Category and Accounts with cross-function (e.g. Sell-out plan, ST% analysis, promotion proposal, OTB adjustment)
- Identify Chase and Buffer buy opportunities early on (e.g. what sells well, customer feedback), Weekly bestseller analysis to generate chase potential lists, align with Channels and BU, seek for leadership team approval by week and ensure smooth channel execution.
- Closely working with Channels, MOPS, PSI and SO team to coordinate with MCAF booking, Chase ETA information and share allocation guidance across Channel if necessary.
- Monitor Chase weekly sales tracking report.
- Review inventory development of the Account against target & sell-out
- Monitor Account inventory development and initiate cross-channel inventory transfer to accelerate ST% and release stock pressure
- Support company strategic projects. (e.g. key categories supply and demand plan, vertical collaboration system and AI development)
- Support regular reporting on Category and Channel alignment while providing robust tracking vis heatmap
Key Relationships:
- Category Demand Planning team
- DP Inventory Management team
- Channel Buying Teams
- Channel Account Sales Teams
Knowledge, Skills and Abilities:
- Planning function or Account Management with proven track record of successfully managing planning in a large sales organization
- Strong interpersonal skills (e.g. relationship management, facilitation)
- High personal impact and high communication skills
- Strong analytical skills
- Proven methodological skills (e.g. data analysis, trend forecasting)
- High degree of commercial and business acumen knowledge to challenge and drive consensus between Sales & Marketing
- Proven leadership and managerial skills
- Fluent in written and spoken English is a must. Skills and abilities in other language are an added plus Requisite
Requisite Education and Experience / Minimum Qualifications:
- Minimum 5 years of Planning or Account Management experience within large sales organisation
- Preferable experience in the sport or clothing industry
- Experience successfully leading, managing and developing a team (if applicable)
- Business degree from leading business school
The organisation
Adidas
- Sporting Goods & Apparel
- Herzogenaurach, Germany
- 2000+ employees
- Website
Through sport, we have the power to change lives.
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