Manager Category Management Golf

Manager Category Management, BU Golf

Area:                                                                                                                     GCA

Department:                                                                                                        Brand adidas GCA

Director Reporting Line:                                                                                 DirectorCategory Management SPW

Indirect/Secondary Reporting Line:                                                            -

Location:                                                                                                               Shanghai

GSMS Grade:                                                                                                      M4

Number of Personnel Managed:                                                                 -

Cost Center/Budget and/or Revenue Responsibility:                            -

Purpose & Overall Relevance for the Organization:

• DRIVE Golf business success within guidelines set by Global BUs

Key Responsibilities:

• To support director in the execution of product strategy Category interface between Global BU(business opportunities, commercial input process, SMU’s, performance results, market trends/insights, category plans, etc.)
• Responsible for Golf product range plan+local creations, capability to work independently
• Drive market/consumer insights into product plan that considers end to end consumer journey
• Responsible for the business success of the category incl. setting forecasts, pricing corridor, size range, RID and Sell-through
• Build the category range by channels within guidelines by Global BU, incl. inline, promo, SMU, Local Creation
• Implement GCA channels allocation for global allocated products
• Perform Category analysis including sell-thru, forecasting, range adoption incl. brand collection, pricing corridor compliance, monthly flow, ARP, etc.
• Support BU Golf in consolidation and analysis of cross category data.
• Responsible for ordering samples sets, including inline pre-sale & SMS, plus ISC, etc.
• Leverage GTMT analysis to set price bands (standard margin based on average price)
• Actively participate in departmental level trainings and development initiatives and activities
• Team player, good communication skills

KPI’s:

• Category NS, Net Margin and Contribution across GCA
• Sell-out
• Forecast & data accuracy
• NPS
• Market share
• Achievement of key SBP initiatives

Key Relationships:

• Global Golf BU
• GCA Brand Marketing
• GCA Demand Planning/Finance
• GCA Product Planning & Ops
• GCA Offline Channels incl. Buying and Sales
• Creation Center Shanghai

Knowledge, Skills and Abilities:

• Ability to implement strategy
• Presentation/communication, negotiation and influencing skills
• Distinct track record of success and category management knowledge
• Industry knowledge, across divisions—footwear, apparel and accessories.
• Understanding of Asian markets’ consumers, accounts, economic environment and commercial needs
• Results Oriented Mindset
• Team player with high level of integrity & attention to detail
• Data analysis skills and ability to translate and articulate data results into clear business actions.

Requisite Education and Experience / Minimum Qualifications:

• 5+ years of experience in category management/product required. Regional experience preferred.

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• Sporting goods industry experience required
• Fluent in English
• Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
• Passion for sports and belief that through sports we have the power to change lives
• Willingness to travel up to 15-20% of time