Purpose & Overall Relevance for the Organization:

Supports the Director Business Unit and Senior Manager Category in executing the Europe short and medium-term objectives for the respective category, specifically responsible for delivering across all KPIs.
Implement global strategies in a locally relevant way for Europe, considering different consumer needs and distribution channels.
Supports in influencing the development of global strategies through providing clear and relevant commercial input in terms of consumer needs, market particularities, and channel needs.
Collaborate regularly with global counter parts to identify business opportunities in the market and to maximize net sales and profitability (within global and Europe strategic parameters)

Key Responsibilities:

Responsible for range selection and alignment process within the parameters set by the Europe CTC Range Architecture team to meet the KPI's
Responsible for all aspects of category management in the range including segmentation to meet all KPIs incl. efficiency, productivity, overlap, top line, margin
Accountable, in particular, for pricing of the range, including a plan to harmonize pricing across Europe, to meet the KPI's
Accountable for supporting Global and Country sell-ins to both retailers and assets where required
Accountable for the input into Global to get the best possible sell-in tools for the category and create augmented tools where required with Category Brand Comms
Responsible for Commercial Input into Global, and creating and embedding a process with the Countries to ensure their input is made
Responsible for all KPI reporting of the Category
Accountable along with the BU Analyst for any scenario analysis required relating to the Category
Accountable for inputting into the overall seasonal, year and SBP for Category
Understands the European consumer retail environment including distribution points, share of buy, competitor ranges and pricing strategies
Support major product launches and presentations providing necessary sales support to ensure an effective sell-in launch process
Provide a suitable framework for the performance management of the team, coaching and developing junior team members to meet requirements of their role

Key Relationships:

KPIs:

Category Market share – top 5 markets
Category & Range efficiency; in particular global range components

Knowledge, Skills and Abilities:

High professional maturity
Highly collaborative with strong communication skills
High influencing skills and ability to make fact-based decisions
Strong analytical skills
Structured, organized and process-orientated
Cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories.
Consumer-focused with product and ranging experience with an understanding of balancing brand and commercial aspects to build channel specific GTM solutions
Previous experience in category management/merchandising/ranging
Strong business acumen, ability to assume a broader perspective (cross-markets/global)
Attention to detail as error in analysis will have crucial impact on business
Ability to work effectively within a team environment and under pressure
Strong organizational skills
Flexibility to travel internationally
Strong engaging presentation style
Intermediate to advanced skills in MS Office
Fluent in English
Additional language is an advantage

Requisite Education and Experience / Minimum Qualifications:

University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
Merchandising/ cross-functional marketing and/or sales experience experience: 3 years
Experience in a European market is required

Manager Category - BU Football - Europe

Full Description