Manager Business Management & Analytics Ecommerce

Purpose & Overall Relevance for the Organization:

• Drive eCommerce sales for adidas Hong Kong through official channels & 3rd party platform
• Develop eCommerce business plan, manage core projects including both digital development and business collaborations/partnerships    
• Track and analyse eCommerce KPIs, develop business reports and offer actionable insights

Key Responsibilities:

• Sales planning, forecasting & tracking for official channels & 3rd party platform
• Lead end-to-end analytics for eCommerce covering sales, products and full spectrum of digital KPIs, transforming data into valuable insights for business actions   
• Ensure data accuracy (e.g. sales data validation, tracking implementation audits), optimize data tracking setup with corresponding support team  
• Support regular business reporting, build customized / automated reports for regular performance tracking
• Collaborate with stakeholders to understand operational challenges, identify streamlining / growth opportunities and drive enhancement solutions
• Develop comprehensive eCommerce project plan based on available insights & business requirements, manage prioritized enhancement tasks & initiatives with corresponding stakeholders  

Knowledge, Skills and Abilities:

• 8 years or above proven experience in e-commerce business operations & analytics
• Expertise in analytics / reporting / visualization tools including but not limited to Power BI, GA4, Adobe Analytics, Kibana, Amplitude, Appsflyer
• Exceptional analytics and problem-solving skills with strong understanding of online retail business / digital consumer journey
• Highly organized and strong capability in project coordination   
• Great business sense with strong fashion / product knowledge, familiarity with sports/fashion retail metrics  

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business Management / eCommerce or relevant disciplines 
• Min. 8 years relevant working experience in retail / e-commerce industry required
• Fluent in Cantonese, Mandarin, and English
• Proficient in Microsoft Office applications 
• Hands on experience of data analytics & reporting tools