Manager Brand Communications, FCC

Manager Brand Communication FCC, GCA

Area:                                                                          GCA

Department:                                                             Marketing

Director Reporting Line:                                         Director Brand communications, FB/TRN/FCC/F1, adidas

Location:                                                                    Shanghai

GSMS Grade:                                                            M4

Number of Personnel Managed:                                       -

Cost Center/Budget and/or Revenue Responsibility:          -

This position plays a key role in accelerating growth of adidas FCC.

She/he will be driving the overall sports performance equitywith a strategic focus on Consumer insights, Ideas Development, Creative & Assets production and social / offline activation Development & Execution which delivers impact to the market.

She/he will drive brand governance with Director to accelerate adidas sports performance business lift for the future city.

In this context, she/he be working with internal key stakeholder & external agencies, partners to deliver brand/business objective on consistent basis.

KEY RESPONSIBILITIES:

• Use market, industry, regional, consumer data and insights to identify best opportunities.
• Keep monitoring on market trends and work with internal research team to added value from brand /communications strategy on the consist basis.
• Work closely with BU, CCS and the other internal key stakeholders to develop the product communication calendar.
• Develop activation and create the assets base on the calendar across retail, ecom, digital, social and activation to ensure maximum impact and efficiency with the collaboration with x-function team (media team, CRM, retail marketing, SPOMA and cultural marketing) to ensure the best-in-class execution.
• Capable to leverage and facilitate x-cat planning & execution to make the best use of brand marketing resources.
• Plan and manage the marketing budgets under Finance rolling forecast guideline
• Proactively manage with agencies and vendors with corporate compliance guideline.

KEY CRITERIA

• Working experience in/with sports-related brands & industry. Football, Training and Running related experience will be a plus.
• Demonstrate strong story telling capabilities and creative production experience will be preferred.
• 6-8 years proven experience in brand comm orproduct marketing function.  1-3 years in a managerial position will be a plus.
• Passion andknowledge on sports.
• Result/KPI oriented and proactive.
• Able to handle stress from timeline and working scope.
• Attention to details and sensitive to finance data.

COMMUNICATION

• Possess strong communication skills, excellent command of English, on top of Chinese-Mandarin.
• Good presenter and be able to present in high stake meeting with bilingual approach.

CRITICAL THINKING

• Demonstrate critical thinking ability, identifies critical issues with reason, logic, judgement, and data to evaluate alternatives and recommends solutions.
• Out of box /forward thinking, sensitive to new trend and be able to translate to meaningful new ideas, forms, methods, interpretations, etc.