Manager, Brand Communications (Brand Media)

Purpose & Overall Relevance for the Organization:

This role is pivotal in shaping and executing adidas’ Brand Media strategy across the Pacific region. Reporting to the Senior Manager, Brand Communications, PR & Media, the Manager, Brand Communications will drive the Pacific Brand Media strategy with a focus on key KPIs, strategic planning, and cross-market excellence.

You'll lead local media efforts, ensuring an integrated approach to planning and buying while acting as the main liaison for our media agency partnership.

Key Responsibilities:

• Activate global media strategies tailored to priority moments in Australia and New Zealand.

• Partner with Brand Communications teams to lead campaigns across key categories: Rugby, Outdoor, Originals, Running, Football, and Sportswear/Training.

• Serve as the main contact for our media agency, managing all Brand Media-related initiatives.

• Collaborate with Emerging Markets media teams to provide timely reporting and insights.

• Contribute to asset creation and content development to amplify media impact.

• Support DTC media goals, including local area marketing activations.

• Manage and optimize the MAEX budget in line with internal protocols.

• Ensure all media executions align with brand standards and guidelines.

Key Relationships:

• adidas Pacific Brand Activation (Sports Marketing, Digital Marketing, Omni-Channel Marketing)

• adidas Pacific CTC (Product Marketing)

• Wider adidas Pacific teams (HR, Customer Service, Finance, eCommerce, Retail)

• adidas Emerging Markets

• External Media Agencies

Knowledge, Skills and Abilities:

• Strong experience in media planning, buying, and campaign management.

• Solid project management and cross-functional collaboration skills.

• PR and media partnership experience highly regarded.

• In-depth market and industry understanding.

• Holistic marketing background across digital, brand, and PR.

• Excellent interpersonal and stakeholder management abilities.

• Proven experience managing marketing budgets effectively.

KPI’s:

• Effective and efficient use of MAEX (Marketing Budget).

• Delivery against key Brand Media KPIs (Unaided Awareness, Reach, Frequency).

• Successful strategy development and campaign execution across Pacific markets.

Requisite Education and Experience/Qualifications:

• University degree in Business, Marketing, or Communications.

• 5–8 years of relevant experience in Brand Media, Digital Marketing, or Consumer Brand marketing.