Manager, Brand Communication(Originals), Brand Adidas

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

Drive an effective and efficient brand activation of Originals, Basketball and Partnership category for Reason to Buy campaigns and Key Concepts in country/cluster in full alignment with the Global BA and BU teams.

KEY RESPONSIBILITIES:

• Create the local brand marketing plan and calendar based on input from country commercial needs
• Create local content (brief and production) and get approval from Global BA and BU if necessary
• Support the brief and production of category relevant key account or Retail activations
• Align with the Media Activation on the media strategy for a campaign execution
• Execution of the MWB plan per the BMP
• Support local trade meetings with sell-in tools
• Support the Global 4 Local projects and collaborate with the BU, Creation Center Tokyo team and Retail Marketing team on key trading zone attacks
• Manage and operate marketing inventory via ERP and minimize the year-end stock

KPI’s:

• NPS (country, key city, key categories)
• Net Sales
• Full price sell through rate
• Compliance to MWB guidelines
• Monthly MWB accuracy vs. RFC LE
• ROMI
• Year-end Marketing Inventory level
• Agency performance management (annual evaluations)

KEY RELATIONSHIPS:

• Country Planning & Media Activation, Culture Marketing, Retail Marketing, Digital Activation and Multi Business Activation
• Country BU (Originals, Basketball and Partnership)
• Global BA and BU (Activation Expert)
• External partners (Agencies)

KNOWLEDGE, SKILLS AND ABILITIES:

• High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
• Ability to development local marketing strategies following global guidelines
• Marketing budget planning and management
• Strong presentation skill to internal and external stakeholders
• Advanced user of MS Office suite of products
• Experience in both, market and regional marketing organization preferred
• Copywriting skills are a plus
• Fluent in English
• Fluent in Korean preferred

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• At least 7 years’ experience in relevant Marketing fields
• Sales and /or Marketing experience