PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
This role leads the strategic assortment planning function for adidas Korea’s digital wholesale partners(MUSINSA, 29CM & W-CONCEPT). The team owns the end-to-end (E2E) range planning process—building tailored product assortments that not only reflect brand and category direction but also enable account-specific growth and channel relevance.
You will play a key role across the entire go-to-market (GTM) journey, translating commercial goals, consumer insights, and historical sales data into high-impact assortment strategies. This includes delivering strategic walkthroughs, presenting at key business gates, and aligning internal and external stakeholders to drive market share expansion.
Success in this role comes from the ability to connect data with product relevance—balancing rigorous analytics with product intuition to create channel-specific assortments that resonate with both the consumer and the buyer.

KEY RESPONSIBILITIES
• Own and lead the seasonal assortment planning process for key digital wholesale accounts.
• Develop channel- and account-specific range strategies that align with commercial priorities and brand vision.
• Leverage historical performance, consumer behavior, and marketplace insights to define assortments that drive both sell-in and sell-out.
• Consolidate category plans from Brand Business Units into a cohesive, full-assortment view by account/channel.
• Reflect regional and omnichannel needs, including marketing and campaign calendars, in all assortment decisions.
• Represent assortment planning strategy at major GTM milestones—including pre-line meetings, range walkthroughs, and seasonal internal/external presentations.
• Lead or support product walkthroughs with internal sales teams and external buyers, showcasing product stories and commercial rationale.
• Collaborate closely with cross-functional teams including Sales, Brand, Go-To-Market Planning & Insights, and Merchandising Operations.
• Analyze weekly and seasonal sell-through performance to inform future planning cycles.
• Guide, mentor and collaborate with team members; people management experience preferred but not required.

KEY PERFORMANCE INDICATORS (KPIs)
• Net Sales and sell-in/sell-out performance by account
• SMU (Special Make-Up) development and execution
• Assortment segmentation compliance
• Market share contribution by channel/account
• Internal stakeholder alignment

KEY WORKING RELATIONSHIPS
• Go-To-Market Planning & Insights’ (GTM P&I) P&I team
• Go-To-Market Planning & Insights’ (GTM P&I) Marketing Operations (MOPS) team
• Brand Business Units (Originals, Sportswear, Running, Football etc.)
• Brand Activation & Digital Marketing Teams
• Digital Wholesale Account Managers

KNOWLEDGE, SKILLS AND ABILITIES
• Proven ability to balance data-driven decision-making with strong product and commercial sense
• Deep understanding of wholesale, e-commerce, and marketplace dynamics
• High awareness of product trends and ability to curate assortments accordingly
• Excellent communication and presentation skills; capable of engaging both internal teams and external buyers
• Strong stakeholder management and cross-functional collaboration
• Fluent in English and Korean (spoken and written)
• Proficient in Excel, PowerPoint, and business intelligence tools—especially Power BI and ThinkCell
• Leadership mindset; ability to coach peers or cross-functional teams regardless of formal people management experience

EDUCATION & EXPERIENCE REQUIREMENTS
• Bachelor’s degree in business, Fashion, Marketing, or a related field
• Minimum 8–10 years of experience in assortment planning, merchandising, or product/channel strategy
• Experience in fashion, sportswear, or consumer lifestyle industry preferred
• People management experience is a plus, but not mandatory

Manager, Assortment Planning, Brand Adidas

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