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Manager/ Assistant Manager, Wholesale (Analytics & B2b Sales)

  • Singapore, Singapore
  • Full time
  • Competitive
  • 21st June 2025
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Full Description

Responsibilities:

  • Product forecast and analysis (sell-in and sell-out) with actionable recommendations for wholesale customers and B2B projects
  • Account management on B2B projects / non-regular sales channels to achieve profitable and sustainable market growth
  • Category strategy planning aligning with brand strategy and commercial ambition
  • Guardian of wholesale data and to work closely with the relevant stakeholders to enable data visibility, integrity and effective business application


Product Analytics

  • Tailor assortment recommendations to wholesale / B2B partners based on planned Customer Open-To-Buy (OTB) framework according to customer segmentation, brand priorities, and category growth plans
  • Present product analysis and insights to customers in business reviews and provide recommendations in terms of sell-in and sell-out strategies
  • Provide sales line recommendations to key account managers based on sales data and consumer trends
  • Analyze and monitor consumer and seasonal demand, category trends and competitor assortment on the account’s platform and identify gaps in current assortment
  • Work with the brand team on product strategy to ensure channel buys are optimized considering the category growth ambitions
  • Establish and maintain customer sell-through and inventory reporting, conducting quantitative product and sales analysis
  • Support the development of Key Account Plans and ensure quarterly reviews are properly conducted with the utilization of data and insights generated from customer sell-through reports
  • Work with Wholesale lead, brand, and finance functions to maximize sales and profitability within the channel across all business segments

B2B/Special Projects

  • Apply effective sales strategies, policies, and best practices to drive B2B project net sales ambitions
  • Prepare business plan and execute commercial plan to attain the success of B2B/Special Projects
  • Ensure project follow-ups of B2B/Special projects from planning, pitching, production to delivery for full customer satisfaction
  • Develop a sell-in & sell-out plan strategy for certain B2B customers
  • Build strong relationships with key persons of assigned B2B accounts and projects as a prerequisite for adidas to become the 'preferred brand'.
  • Conduct meeting/business reviews with B2B/Special project customers and relevant internal stakeholders to drive business growth


Professional background/ Experience:

Functional: Minimum 5 years of buying and merchandising experience

Experience in sales roles is an advantage   

Leadership: Demonstrating experience

Exposure: Sports, marketing, account marketing, consumer goods, fashion, retail

Industry: 

Preferably in FMCG, technology, Consumer Goods, and Digital background would be beneficial

Education:

University degree from a reputable institution

IT:

Outlook: Basic
Word: Advanced
Excel: Advanced / Expert
PowerPoint: Advanced
PBI: intermediate

Language skills:

English: Advanced

Local Language: Fluent

The organisation

Adidas
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees
  • Website

Through sport, we have the power to change lives.

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