Loyalty GTM Manager

Loyalty GTM Manager

Overview

Are you ready to shape the future of sports fan engagement? Fanatics is building a leading global digital sports platform; with our loyalty currency FanCash and loyalty program Fanatics ONE that connects fandom across the ecosystem. We’re building an integrated, personalized, and immersive loyalty experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community.

The Loyalty GTM Manager will play a critical role in bringing Fanatics ONE to life across the end-to-end customer journey. This role will support loyalty go-to-market planning, campaign execution, and program adoption as we continue to scale. You will help translate strategy into action, ensuring launches are executed seamlessly, communications resonate with fans, and initiatives drive engagement, retention, and lifetime value. Acting as a link between Brand, Product, and the voice of the customer, you’ll ensure that Fanatics ONE is delivered as a consistent and holistic experience.

Responsibilities 

• Support development of the annual loyalty marketing campaign calendar, ensuring campaigns align with commercial priorities and enterprise loyalty strategy.
• Manage campaign briefs, timelines, and cross-functional coordination for loyalty initiatives across the broader Fanatics enterprise.
• Partner with CRM, VIP, Analytics, and Product teams to deliver integrated loyalty campaigns that enhance member engagement.
• Assist in positioning and messaging for loyalty program benefits, ensuring consistency across channels and alignment with brand guidelines.
• Motivate brand and creative development from concept through execution, collaborating closely with the Brand and Creative team and managing those processes.
• Track campaign performance and report on key KPIs, identifying opportunities for refinement and optimization.

Experience and Skills 

• 3–5 years of experience in loyalty marketing, product marketing, or brand marketing.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Experience working cross-functionally and building alignment across diverse teams.
• Excellent written and verbal communication skills.
• Comfortable working in a fast-paced, growth-stage environment.
• Passionate about sports, fandom, and creating meaningful customer experiences.
• Willingness to travel for key events and offsites.
• Bachelor’s degree in Marketing, Communications, or related field.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.