Live Experience Manager

Working at the RFU means being part of the ‘bigger picture’ at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations. If our purpose resonates with you, and you recognise the value that sport can bring to people’s lives, we’d love to work with you. An opportunity has arisen for a Live Experience Manager to join our Brand & Marketing team on a permanent basis.

Job Title : Live Experience Manager
Department : Brand & Marketing – Commercial
Reports to : Senior Brand & Creative Manager
Direct report(s) : None
Salary Banding : £50,000-£55,000
Job Level : Guide
Location : This role is contractually based at Allianz Stadium, offering some flexibility to work from home
Travel Requirements : UK Venues for Match Day Delivery – RFU Match Days  
Employment Type : Permanent
Working Hours : This is a full-time role, covering 35hrs per week + Weekend Match Days

Application Information:

• Please submit an anonymised CV (i.e. remove personal details). You do not need to submit a cover letter
• Vacancy closing date: Sunday 12 April at 9pm

To help us get to know your unique experience and voice, we kindly ask that you complete your application without the use of AI‑generated content. This ensures we can fairly and accurately understand your skills, perspective, and suitability for the role. 

The Role:

Bring matchdays to life. Shape the moments fans never forget. At England Rugby, we’re on a mission to deliver unforgettable live experiences - the kind that make the stadium buzz, bring fans to their feet and create memories that last long after the final whistle. As our Live Experience Manager, you’ll be at the heart of that mission. You will imagine, design and deliver exceptional fan experiences across England Men, Red Roses, Pathway and community events - at Allianz Stadium and venues across the country. This is a role for someone who thrives under stadium lights, loves creative problem solving, and gets energy from delivering high impact moments on the biggest stage.

In this role you will work to shape innovative concepts and pitch them to our commercial partners and stakeholders. You’ll lead creative workshops, inspire stakeholders, and work collaboratively to turn bold visions into boundary pushing live experiences that elevate our events.

The Team:

You’ll be joining England Rugby’s Brand team - a passionate, multidisciplinary group of creatives, who bring the England Rugby brand to life every day. We’re a collaborative, high performing group. We also work closely with our content team, broadcast partners, delivery agencies and talent.

We work fast, think big and support each other relentlessly. It’s a team that thrives on creative problem solving, bold ideas, and delivering unforgettable experiences for fans. As the Live Experience Manager, you’ll sit at the centre of this ecosystem - connecting creative vision, operational excellence and electrifying live moments.

Some key responsibilities include:

Create world‑class live experiences

• Shape every element of the matchday experience across England Rugby events- from pre‑match build-up to post‑match celebration.
• Craft memorable activations that excite fans of every age making each fixture unmissable.
• Lead the development of in‑stadium entertainment, talent bookings, performances and show‑flow moments.

Champion the England Rugby brand

• Be the guardian of our strategic priorities, ensuring every touchpoint reflects our vision, ambition and values.
• Collaborate across Brand, Commercial, Marketing, Events, Broadcast and more to bring cohesive experiences to life.

Own the live show - end to end

• Create detailed running orders, production documents and matchday plans that guide all aspects of sports presentation.
• Work closely with delivery partners/venue to execute seamless stadium operations.
• Push creative standards, challenge thinking and inspire teams innovate.

Drive commercial & partner excellence

• Integrate partner activations authentically across big screens, LEDs, IPTV, experiential zones and physical branding.
• Ensure all contractual rights are delivered on time, to spec, a best-in-class standard.
• Work with partners to create engaging and innovative activations.
• Develop ideas with commercial partners in mind and present these to support investment in the match day experience. 

Provide clarity, creativity and control

• Manage multiple suppliers, talent and agencies - ensuring alignment / outstanding execution.
• Forecast & manage budgets responsibly, raising POs and ensuring financial accuracy.
• Oversee logistics - accreditation, parking, ticketing & operational coordination.
• Write and manage scripts, running orders and other planning documentation.

Raise the bar through insight & innovation

• Use fan insights, benchmarking and industry trends to evolve and elevate our live output
• Experiment with new technologies, formats and creative approaches to keep experiences fresh and future‑facing.

As an RFU employee, you will

• Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
• Act as an ambassador for, and promote the best interests of the RFU, including the promotion of our culture and core values – This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.
• Undertake other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation.

Qualifications, Skills & Experience:

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.

Essential:

• Demonstrable experience in live events, sports presentation, music, performance or similar 
• Proven track record in delivering branded live experiences 
• Comfortable working with a wide range of internal & external stakeholders 
• Strong cross‑functional coordination experience 
• Demonstrable ability in high‑detail planning 
• Genuine passion for sports and live events
• Expert project manager with excellent planning skills 
• Operationally meticulous with outstanding attention to detail 
• Confident decision‑maker under pressure 
• Brilliant communicator and stakeholder influencer 
• Natural collaborator and team player 
• Creative thinker with a customer‑first mindset 
• Ability to juggle multiple projects and deliver at pace 
• Budget management experience 
• Valid UK driver’s licence
• Committed to embodying the ethos our culture by using our three core values – Put The Team First, Shape The Future, Respect Each Other – to guide your day-to-day decisions, actions and interactions.
• Committed to actively contributing and building an inclusive culture in your role and day to day behaviours.

Desirable:

• Confident group speaker and presenter 
• Brand experience or ability to work with creative teams and designers

Additional Information:

About England Rugby

England Rugby or Rugby Football Union (RFU) is the national governing body for rugby in England. We deliver three core activities, and our purpose is to enrich lives, introduce more people to rugby union and develop the sport for future generations.

Our core activities are:

• Rugby – supporting rugby from grassroots to performance level
• Commercial – building partnerships and hosting matches and events
• Running the business - ensuring our organization and people can thrive

Our Culture

At England Rugby, one of our core objectives is to drive rugby union to better reflect the diversity of society. We are aware that rugby, and sports in general, has not always been as welcoming an environment for everyone as we would like, and we are working hard to make rugby a more inclusive space for all identities.

We believe hiring people from underrepresented groups into positions at all levels is vital to creating spaces and initiatives that better support those identities. We would love to see applications from disabled people, LGBTQIA+ people, people from ethnically diverse communities, people of faith, people from lower socio-economic backgrounds, and women and non-binary people.

We know that representation is more than just getting people through the door, it’s about keeping people by responding to structural barriers relating to identities and valuing the insights that different lived experiences bring. We have network groups that provide peer-to-peer support and drive forward change internally. We support colleagues to develop, and each colleague has access to a personal coaching platform that can provide same-day one-to-one coaching. We are pushing ourselves to create a more inclusive culture every day through role modelling our culture and core values; This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.

We know that flexible working is important to our colleagues, so our guiding principles are designed to support everyone to work in the way that suits them, their teams, and the organisation in the best way.

What we can offer you

We are proud of the range of benefits we can provide: