Lead Product Manager - Fanatics App

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

Role Overview 

Help shape one of the most critical moments in the shopping journey. As Lead Product Manager, you’ll own the vision and strategy for the shopping experience in our Fanatics App, driving revenue, conversion, and customer delight. This role sits at the heart of our eCommerce platform, blending customer insight, design, and technology to deliver a seamless, best-in-class shopping flow. 

How You Will Make an Impact:

• Define and execute the roadmap for the Fanatics App, shopping experience from ideation to launch and iteration.
• Use data, research, and customer insights to uncover friction points and turn them into measurable improvements in conversion and engagement.
• Partner with design to create intuitive, responsive, and accessible experiences across desktop and mobile.
• Collaborate with engineering to balance speed, feasibility, and business impact.
• Set clear KPIs, run A/B tests, and continuously optimize the experience.
• Stay ahead of industry trends in eCommerce and shopping to inspire innovation.

What You Bring to the Team:

• 7 + years of product management experience, ideally with mobile app and web experience with a focus on seamless interactions and visual delight.
• Proven track record of shipping products that drive growth and customer impact.
• Strong analytical and strategic skills; comfortable with both data and customer narratives.
• Exceptional communicator and collaborator who can align diverse teams around a shared vision.
• Experience in agile development, with the ability to lead through influence in a fast-moving environment.
• Passion for building customer-centric experiences that remove friction and drive results.

Bonus Points:

• MBA or related advanced degree.
• Background in computer science, business administration, or similar.
• Comfort discussing technical concepts and trade-offs with engineers and non-technical stakeholders alike.

At Fanatics, we value transparency and honesty. If you don’t meet every single requirement, that’s okay – we still want to hear from you! We believe in the power of diverse experiences and talents. If you’re excited about the role and confident that you can contribute, don’t hesitate to apply. We’re genuinely interested in how your unique skills and perspective can help us build something amazing together.

The salary range for this position is $180,000 - $220,000 which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Where You’ll Work and What’s required:

• Hybrid work environment with flexibility between 3 days in office and 2 days remote work.
• Fast-paced team environment with exposure to multiple aspects of the Fanatics Commerce business.
• Ability to travel up to 10% of the time for partner meetings, events, and other related activities.

What’s in it For You:

• Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a culture that celebrates both individual and team successes. 
• Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we’re dedicated to supporting you in all aspects of work and life.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
· Build Championship Teams
· Obsessed with Fans
· Limitless Entrepreneurial Spirit
· Determined and Relentless Mindset