Lead Merchant, Apparel & Accessories Asia - Converse

Become part of the Converse Team

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

Role Purpose:

Drive Converse Apparel & Accessories growth in Asia by integrating consumer insights, channel needs, and brand direction into a differentiated assortment strategy. Lead end-to-end product creation, merchandising, and marketplace planning. Working closely with licensing partners, planning, brand, and cross-functional teams to deliver consumer-right product assortments that meet business and brand objectives.

Job Responsibility:

• Lead seasonal line planning, product briefs, and assortment strategy in partnership with      licensing partners.

• Build line architecture including pricing strategy, product attributes, distribution strategy, and

margin considerations.

• Identify consumer trends and translate insights into product opportunities aligned with

Converse brand positioning.

• Ensure product assortments support financial targets through collaboration with Planning and

Analytics.

• Develop differentiated assortment strategies across channels

• Monitor in-season performance by channel, identify opportunities, and take action to optimize sell-through and market share.

• Quickly respond to ad-hoc channel needs while staying true to brand and product strategy.

Qualifications & Requirements

• 8+ years of merchandising experience in apparel and/or accessories, with exposure to both product creation and channel merchandising.

• Proven track record in end-to-end merchandising: product line planning, brand alignment, and marketplace execution.

• Strong fashion and trend sense, ability to translate consumer insights into commercial opportunities.

• Analytical and business acumen with ability to read in-season performance and take quick action.

• Strong cross-functional collaboration and communication skills, with ability to influence across teams.

• Experience working with licensing or partner models is a plus.

Enterprise/Leadership expectations:

• Be Open and Curious

• Think Like a Consumer

• Visionary and Strategic

• Be Resilient

• Embrace Change

• Engage Teams

Key Partnerships:

• Licensing partner

• Asia Merchandising Planning

• Asia Channel teams

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.