Lead, Marketing Planner

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

Under Armour is looking for a Lead Marketing Planner to join the EMEA Marketing (Planning &) Operations team based in Amsterdam, the Netherlands. The position reports directly to the Sr. Manager Marketing Operations for EMEA. This role is focused on strategic planning and driving operational excellence for the entire regional Marketing organization. The Marketing Planner acts as the connective tissue between the strategy and execution of any given project and drives cross-functional collaboration. 

Your Impact

• Bring cross-functional marketing initiatives to life with close coordination across the regional marketing functional teams.
• Able to take concepts and quickly shift into detailed planning.
• Create end-to-end project plans, including detailing elements, dependencies, and timing.
• Proactively identify, and escalate, risks to timelines and launch plans all while keeping a calm disposition in the face of unforeseen issues.
• Lead cross-functional planning meetings, and represent and communicate key milestones (plan agenda’s, capture action items, communicate deliverables).
• Partner with project leads and regional marketing functional teams to build integrated marketing (communication/ tactical) plans.
• Proactively identify, and escalate, risks to timelines and launch plans all while keeping a calm disposition in the face of unforeseen issues.
• Guide cross-functional Marketing team through the EMEA Marketing process.
• Oversee, and advise on, budget implications for each project (active tracking & scoping)
• Gather project results and learnings to drive future enhancements and ultimately deliver more impact/ increase project efficacy.
• Maintain and organize project folders and key documents.
• Identify potential optimizations in current (sub)processes. 
• Be a key point of contact and brand ambassador for key functions outside of the marketing org.

Qualifications

• Bachelor’s degree in Marketing or related field.
• +8 years of experience in brand, marketing, or communications within Europe across sports and/or lifestyle brand. Or equivalent combination of education and related experience.
• Experience working for a global brand with a distinct culture.
• Ability to quickly orient within a matrixed marketing organization and hit the ground running as a cross-functional project lead.
• Ability to work and thrive in a fast-paced, rapidly changing work environment. Experience working for either a start-up or high-growth organization is a plus.
• Expert communication skills, both written and verbal, to keep a team of cross-functional individuals informed and on track through all phases of project development. Fluency of English is a must.
• Ability to manage multiple projects simultaneously and prioritize accordingly. 
• Must be detail-oriented, resourceful, self-motivated, and proactive.
• Passionate self-starter with a proven ability to work independently, multitask, and meet deadlines. 
• Outstanding collaboration, organizational, and planning abilities. 
• Ability to transforms individual specialists into a tight team.

Workplace Location

• Location: This individual must reside within commuting distance from our Amsterdam office.
• Work Schedule: Starting in October, teammates are required to work on-site for 3 days per week. This will increase to 4 days per week beginning January 2026.
• Travel: Limited

Relocation

• No relocation provided

Benefits & Perks

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
• 38 hour working week
• Hybrid work
• 28 days holiday
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
• Human Performance Institute (Gym) on site
• Local Language course when moving from abroad

Our Commitment to Equal Opportunity