Lead Go-To-Market Core Apparel

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

Lead, support, coordinate and facilitate the development and execution of end‑to‑end GTM and merchandising strategies, seasonal plans, and standardized global processes that drive consistent growth across markets. Act as the BU representative to bring the voice of the consumer into strategic decision‑making, ensuring Product, Marketing, Sales and Commercial teams are aligned to deliver a cohesive, insight‑led, and globally scalable consumer experience.

• Lead translation of BU strategy into a focused global merchandising strategy
• Support consumer, trend, market and channel insight generation to inform planning and assortment decisions
• Coordinate multi‑year franchise lifecycle planning, including line planning, forecasting and roadmap delivery
• Act as lead for assortment line planning: curate consumer‑centric product ranges and packages for WHS, Retail & eCom, define Mandatory Ranges, distribution, segmentation, and identify commercial opportunities and gaps
• Drive alignment across Marketing, BUs and Commercial functions to land cohesive storytelling, merchandising packages and product plans
• Act as the BU representative to ensure milestone content readiness across divisions and accelerate sell in readiness
• Support close collaboration with cluster GTM teams to operationalize seasonal 360 plans and capture feedback to refine strategy
• Provide in season analysis using WHS & DTC data, drive corrective actions to capture opportunities and close business gaps
• Actively coordinate with peer leaders across categories to drive consistency and shared best practices
• Represent the merchandising function in executive forums and be accountable for delivery against agreed commercial KPIs.

Your talent

• 8+ years experience in merchandising, assortment planning, commercial strategy or related GTM roles, preferably in retail or consumer goods
• Proven track record leading cross‑functional programs and scaling global assortment/processes
• Strong commercial acumen with experience in forecasting, allocation and in‑season trading
• Excellent stakeholder management, facilitation and presentation skills
• Data‑driven mindset; familiarity with WHS, DTC, and marketplace analytics.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.