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Lead, Digital Planning GC - Converse

  • Shanghai, China
  • Full time
  • Competitive
  • 17th April 2026
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Full Description

Become part of the Converse Team

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

Overview of the Job: Optimize consumer demand & supply to serve consumer and drive profitable growth and inventory productivity for digital platform

Build seasonal product investment plan & strategies for retail concepts that tie to the financial targets & brand vision.  Play a critical role in cross-function conversations to ensure the team adapt to retail speed & support Nike Strategy.

Key Partnership:

  • Digital Merch
  • Digital business team

Job Responsibility:

  • Pre season planning:

1. Digital platform long range strategic planning including AOP & CSR, and provide detail target breakdown;

2. Take part in key commercial initiatives/ projects investment and build budget planning for business case

  • In season planning:

Inseason commercial KPI tracking, provide monthly rolling fcst and provide insights for risk& opportunity management In charge of platform key moment product structure plan and MD assumption Select product list for different platform and KOL livestream based on mechanism to maximize revenue opportunity Read & react for key moment performance vs plan, and take quick actions to make sure target achievement Vendor management for BZ product team

Functional Skill Required (Hard skills):

  • Buying, Planning, Assortment Planning experience with apparel / footwear in Digital preferred
  • Comprehensive understanding of retail math
  • Experience in developing an understanding of consumers, competitors, and retail trends
  • Ability to interpret financial sales data to make decisions and recommendations that impact the business
  • Advanced knowledge of MS office applications; proficiency in Excel
  • Product Knowledge
  • Fluent in Chinese & English
  • Bachelor degree or above

Experience Required (Soft skills):

  • Keep Open and Curious
  • High profile x-functional communication
  • Visionary and Strategic
  • Strong team player and management on all aspects of the business
  • Learning agility

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.

The organisation

Nike
  • Oregon, USA
  • 2000+ employees
  • Website

We use the power of sport to move the world

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