Lead, Digital Marketing GC - Converse

Become part of the Converse Team

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

WHOM ARE WE LOOKING FOR?
The Social & E- Marketing Manager is an expert of social media & EC market place, with clear understanding of consume behavior , their interests in social media platform. The ideal candidate is curious and eager to learn & evolve,and a team player with good influence skill. You value the importance of content creativity ,consumer insights and expertize of know- how to execute social campaign. You understand digital eco system with holistic view, from brand own social platform to E-marketplace communication, from daily operation to annual content planning

WHAT WILL YOU WORK ON?
In this role you will be responsible for leading social media  both for campaign and own channel, content creation , planning social budget base on the business requirement and bring  optimized investment model , and working as core person in Integrated Digital Marketing Offense team.

You will:

• Lead, and drive the Converse social paid investment, build strategy & plan base on business target
• Build and execute effective consumer-centered content to trigger consumer interests and deliver brand ,product differentiation in social and EC platform
• Partner with digital operation team to deliver the business short term and long term goal altogether
• Partner with brand creation team to drive effective EC communication assets
• Assist team leader to initiate integrated digital launch plan

WHO WILL YOU WORK WITH?
You will engage with a diverse team of colleagues across: Digital team, brand marketing team ,merchant team as well as manage outside agencies and vendors.

What You Bring:

• Bachelor's degree in Business, Marketing, Communications or related field
• 8+ years of experience in Digital Marketing. Experienced working in social & digital  eco system,  sports category is a plus
• Deep understanding & experience in “know how” of managing investment
• Strong insight of online client ,creating and feeding with relevant content with brand tone and manner
• Acumen on data analysis and tracking, ability to learn and optimize with quick actions
• Strong bilingual oral and written communication skills

Ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for youth culture and creating meaningful connections between consumers and the Converse brand/business.

 

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.