Lead, Brand Initiatives Brand Marketing - Jordan NA

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

WHO YOU’LL WORK WITH

The North America Jordan Brand Management Lead, Brand Initiatives, reports to the North America Jordan Brand Initiatives & Kids Director, and works with a highly collaborative, matrixed organization.

Key internal partners include:

• North America Brand Management (Kids, Basketball, FBAT Streetwear, Energy)
• North America Marketing Functions (Digital, Integrated Media, Retail/Partners)
• North America Brand Creative
• North America Brand Planning and Operations
• North America GMs (Kids, Basketball, FBAT, Streetwear & Energy)
• Global Communications, Sports Marketing, & Entertainment Marketing
• Global Brand Management, Marketing Functions, Creative, Narrative, Operations
• External Agency Partners

WHO WE ARE LOOKING FOR

We are seeking a candidate to join the North America Jordan Brand Marketing team. Our team is dedicated to driving consumer experience through insight-led strategies and maintaining strong cross-functional collaboration. The selected individual will be responsible for leading projects across functional and Jordan Sport categories, working in close partnership with North America Marketing Leadership and global sport and functional teams.

Candidates should demonstrate a history of delivering measurable results, excel in collaborative environments, and appreciate diverse perspectives. The ideal candidate is comfortable operating in a fast-paced, entrepreneurial setting, approaches challenges with solution-first, passion and resourcefulness, and confidently manages ambiguity as we serve the consumer, advance the culture, brand, and industry.

Essential Experience Required:

• A strong passion for Jordan Brand and a dedication to serving our consumer (The Defier)
• At least 5 years of experience, with expertise in Brand Management or Brand Marketing
• Experience in developing brand strategies and managing campaigns from start to finish, effectively focusing on consumer insights and needs
• A proven ability to achieve meaningful results and make an impact
• Demonstrated excellence in earning trust and encouraging team collaboration
• Skill in working within a matrixed organisation, aligning with various business, brand, and operational approaches
• Experience crafting briefs, leading cross-functional efforts and city-level alignment, and overseeing partnerships with external agencies.
• Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training.

Preferred experiences:

• A solid grasp of sports and cultural marketing
• Familiarity with retail operations in major regions, including Los Angeles, Chicago, and New York
• Proven background in experiential marketing, covering projects both big and small

WHAT YOU’LL WORK ON

As a member of this team, you’ll drive brand initiatives that connect with consumers and elevate the brand’s cultural relevance. You’ll collaborate with sports teams and cross-functional partners to deliver impactful work.

Roles & Responsibilities Include:

• Collaborate with Brand Planning and Operations on budget management, seasonal readiness
• Assist the North America Brand Initiatives Director in developing annual strategy and identifying key priorities.
• Create and execute end-to-end integrate campaigns, include media, product marketing, and experiential elements.
• Lead internal comms including pre-caps, recaps, insight gathering, materials for leadership shares

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.