Lead, Always On & Consumer Moments APLA Digital Marketing

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Lead, Always On & Consumer Moments APLA Digital Marketing

Beaverton, OR

WHO WE ARE LOOKING FOR

Nike is seeking a Lead, Always On & Consumer Moments—someone passionate about sport, product‑obsessed, and energized by creating digital marketing that serves athletes 365 days a year. This role supports the development of marketing plans across Nike’s priority franchises and major consumer moments, such as Back‑to‑School and Holiday Gifting. The ideal candidate brings expertise in digital retail, product marketing, and campaign management, thriving in collaborative environments that blend art and science to build robust, insight‑driven strategies. Proactive, curious, and solution‑oriented, this person plays a critical role in shaping brand distinction and driving demand across Nike Direct channels.

As a seasoned digital marketer, the Lead deeply understands consumer lifestyles and online behaviors, helping connect athletes* with innovative experiences and compelling brand stories. This role supports both brand and business objectives, embracing a culture of testing, learning, and continuous innovation. With an appreciation for consumer insights, creativity, and digital direct‑to‑consumer ecosystems, the Lead acts as a thought partner and digital evangelist—consistently bringing new ideas forward and driving evolution across Nike’s 365 product marketing approach.

WHAT YOU’LL WORK ON

You’ll contribute to the APLA Digital Marketing strategy by shaping stories for our business driving priority franchises and key consumer moments. You’ll co-create campaign briefs, define scope and objectives, and ensure alignment across x-functional stakeholders in Global and GEO teams.

Your responsibilities will include:

• Project Leadership – you will drive seasonal projects end-to-end, partnering with cross-functional teams and guiding project squads through execution across the Nike marketplace
• Strategic Approach with End in Mind – you will translate product campaigns and consumer moments into seasonal consumer journeys through digital and hybrid storytelling experiences. Shape the seasonal Always On marketing briefs for sport categories and to inform storytelling toolkits.
• Creative Collaboration – inspires and helps guide creative teammates through ambiguity and complexity. You will contribute to and present in production and creative reviews, providing clear, constructive feedback to peers and partners
• Strategic Communication – Presents ideas and concepts with clarity and confidence to stakeholders and leadership
• Teamwork & Influence – Builds trust and inspires across cross-functional partners to support seamless execution. Collaborate with territory teams to ensure harmonization of products for Global Marketing stories.
• Entrepreneurial Drive – Proactively identifies opportunities and drives innovation
• Obsess the Craft – Ability to visualize creative ideas and a critical attention to detail, delivering flawless execution.

KEY QUALIFICATIONS

• Bachelor’s degree in Marketing or related field or equivalent combination of education, training and experience.
• 5+ years of professional experience in digital marketing or related fields.
• Strong experience collaborating within Brand Marketing, Brand Planning, Merchandising, and Creative teams.
• Prior experience in creating seasonal marketing briefs.
• Excellent communication and presentation skills. 

• Ability to balance creativity with organization and discipline in fast moving, ambiguous environment.

• A collaborative mindset that values diverse perspectives. 
• Professional experience in marketing / communications for sportswear, running, and other sport industries.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.