Key Account Manager

Functional:

• Responsible for driving the Franchise strategy for assigned accounts
• Leading and managing the implementation of Brand and Sales initiatives, programs for the franchise channel to promote key messages and achieve a competitive advantage.
• To establish strong relationship with franchise customer’s decision makers to increase sales opportunities and brand presence.
• To effectively apply sales strategies, policies and best practices in the franchise channel.
• Allocate resources, negotiate, implement and track action plans to achieve set annual net sales target.
• Ensure proper representation of the brand and ensure excellence in in-store execution.
• To pursue additional business opportunities and apply a strategic mid-long term approach.
• Manage all interfaces
  • By frequently addressing the requirements across functions
  • By proactively coordinating/ facilitate meetings with other functions and accounts
    • To develop the franchise account strategies
  • To ensure quarterly updates of strategic franchise account initiatives
  • To present strategic initiatives for local management team
  • To establish regular franchise visit schedule

• To manage sustainable growth by adopting a sell out mindset and drive initiatives through sell out support

• • Proactively lead the alignment of the sell in/ out process across internal functions
  • By proactively facilitate meeting/business reviews with designated operations team and Customer Service
  • To conduct and share sell through information from account

Controlling:

• To deliver and measure progress of franchisee’s KPIs
• To monitor and report the market trends and competitors in the area
• To provide realistic business plans and forecasts that is aligned with the company’s long range plan.