Key Account Manager

Going where we haven’t gone before in grocery. For us, that means breaking new ground with our retail partners, finding smarter ways to grow the category, and executing where it matters most – on shelf, in basket, and on the P&L. Our mission is to make Red Bull – the brand, the product and the experience – unmissable in every store our shoppers visit.  

Do you get energy from big customers, complex negotiations and long-term partnerships? Do you naturally look for category growth and ‘win-win’ solutions? Are you comfortable owning the numbers and influencing stakeholders at every level? Yes? Then shape the future of Red Bull in grocery as our Key Account Manager, leading the strategy, commercial plans and in-store execution across your accounts within a fast-paced, ambitious team that backs you to grow and develop.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

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• MANAGE YOUR CUSTOMERS’ P&L

  • Build annual business plans for each customer that deliver on agreed KPIs and maximise available investment.
  • Deliver sales volume and value targets across your portfolio of accounts.
  • Balance short-term commercial wins with long-term strategic investments to grow share.
  • Identify and lead ad-hoc commercial opportunities that drive incremental growth.

• EFFECTIVE CUSTOMER ENGAGEMENT

  • Own multi-layered relationships across your customers’ organisations.
  • Develop and execute national account plans that drive availability, visibility and brand communication.
  • Represent Red Bull at all key customer forums: JBPs, business reviews, retailer events, trade shows and Red Bull activations.

• EFFECTIVE IN-STORE ACTIVATION

  • Lead in-store execution across your customers via internal and third-party field teams.
  • Create clear sell-in tools and training content to enable Field Sales to deliver execution standards.
  • Maintain regular, value-adding engagement with your customers focused on activation and execution.

• ENSURE ROBUST TRADE SPEND MANAGEMENT AND FORECAST PROCESSES

  • Adhere to, and champion, the trade spend management process.
  • Build and maintain a robust rolling forecast with strong attention to detail.
  • Work closely with Operations to manage changes and ensure sufficient stock cover, including all NPD launches.

• EXECUTION OF PROMOTIONAL PROGRAMS FOR THE CUSTOMER

  • Design and implement national promotional programs that align with customer strategy and deliver Red Bull’s business plan.
  • Use available data to understand drivers of performance and refine promotional and activation plans.
  • Take ownership of financial claims and all financial impacts relating to your accounts.

• CROSS FUNCTIONAL ENGAGEMENT

  • Partner with the Category Manager to convert sales data and shopper insights into practical tools for Field Teams.
  • Collaborate with Finance on monthly accruals and reconciling actual vs forecast spend.
  • Engage proactively across the wider business to secure support for customer-specific initiatives.
  • Work closely with Operations on monthly demand plans.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Outstanding sales experience and track record in FMCG, with Foodstuffs
• Ideally 5 years relevant experience
• Exceptional negotiation skills, with experiences in seeking ‘win-win’ situations
• Proactive and impactful management of customer relationships
• Exceptional communication and presentation skills, training experience is not essential but would be beneficial
• High attention to detail, especially in business planning and project management
• Has proven commercial acumen
• Can demonstrate an aptitude for analysing data and generating meaningful insights
• Proactive, results-oriented, and capable of working independently
• Advanced level MS PowerPoint and Excel skills
• Current, full NZ Full Driver’s Licence

• Travel 0-10%