Internship - Brand Communications, News Room & Publishing (Croatia)

JOIN OUR MARKETING TEAM: BRAND COMMUNICATIONS & NEWSROOM

It is all about Media, PR, Digital Publishing & Influencer Marketing. Deliver the adidas message to the consumer through a mix of media, creating engaging contents and experiences which drive conversation both one to one and at scale, and connecting them to adidas’ wider digital world. Execute brand communication plans across all integrated marketing activities to build brand hype while driving market share and net sales within respective marketplace.

GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS:

• Execute Zone Brand activation, NR & Publishing strategy across all focused categories.
• Ensure the brand is “always on” through a good mix of local and global content published on all relevant platforms.
• Work together with Wholesale (WHS) and Retail Marketing Activation teams and support them with their publishing plans, making sure they are always aligned with the brand priorities, concepts, and guidelines
• Support in the creation of local content with influencers & athletes. Monitor the production flow, manage expectations & needs and suggest the right copies for their Social Media channels
• Monitor our partners’ presence on social media, identify potential partnerships and propose actions in cooperation with our PR Agency
• Place promo orders for our contracted partners, in alignment with the brand calendar and campaign priorities
• Support the development of strong media contacts in the country.
• Analyze the performance of key campaigns and feedback input to country Marketing responsible.
• Execute all brand marketing tactics aligned with brand standards, on-budget/on-time meeting KPIs.

WHAT WOULD MAKE YOU A MATCH:

• Student of business studies, marketing, communications, journalism or similar
• Proficient in MS Excel and MS Powerpoint
• Good English level

WHAT'S IN IT FOR YOU

• Compensation: 6.06 € per hour
• Monthly meal allowance
• Premium gym membership discount
• Employee Assistance Program (personal counselling on variety of topics)
• Chances to attend and take part in company events and sponsored adidas events
• Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal
• Possibility to join our mentorship program, networking opportunities or employee resource groups
• International intern community and work environment
• Regular development conversations as part of your role
• Flexible and agile working arrangements (40% home office possible)

ELIGIBILITY

• Enrolled as full-time student for the complete duration of the internship
• Or in the so-called gap year between Bachelor and Master’s degree (gap year regulation only applicable to EU citizens due to working permit regulations)
• Candidates in final year of study preferred (following the internship, students should have maximum one year to graduate)
• Availability for the full duration of the internship from January 2026 - July 2026

KEY FACTS:

• Start Date: January 15th, 2026
• Duration: 6 months
• Location: adidas Headquarters in Croatia (Zagreb city)