Internship Activation Marketing

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

• Support the Cluster Central Europe Trade Marketing and Marketing Activation teams in coordinating and executing performance campaigns and activations accounts and brand touchpoints

• Support planning and coordination of  marketing campaigns and related asset needs (online + POS)

• Assist with social media productions and campaign planning support

• Act as a contact person for the PUMA sales team, our trade partners, as well as external service providers (agencies) for projects and campaigns

• Coordinate with Sales, trade partners and agencies to support smooth project delivery

• Maintain and help evaluate CRM/customer databases and support reporting

• Support presentations, campaign recaps and conference/event preparation & on-site assistance

• Process product/sample and shipping orders for campaigns and activations. 

Your talent

• Enrolled student for the whole period of the internship in business administration, sports economics, media economy, management, sports science or similar

• Very good MS-Office skills

• Excellent German and English skills (written and spoken)

• Independent and well-organized working style

• Highly committed and flexible team player with a quick grasp of things

• Creative and detail-oriented

• Desirable: first experience in the sporting goods industry

• Start date: 15.05.2026; Duration: minimum 6 months.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.