Intern - Digital Activation Europe

INTERNSHIP

JOIN OUR AMSTERDAM DIGITAL ACTIVATION TEAM!

The adidas Digital Activation Team drives sustainable growth while elevating premium brand perception across our European digital ecosystem, engaging consumers in meaningful and impactful ways. Our organization brings together content, planning, consumer engagement, and membership expertise to create cohesive and compelling brand experiences. We work end-to-end to activate the adidas brand across digital touchpoints, ensuring consistency, relevance, and excellence at every stage of the consumer journey. In close collaboration with the Media Activation Team, we align strategy and execution to maximize reach, effectiveness, and long-term brand value.

THE ROLE

You will be supporting the Digital Activation Content team in the development and execution of content for the adidas digital ecosystem (.com, apps, email, push notification and eCom paid social) across assigned categories.You will support delivery of excellence in Content Execution driving eCom Sales, NPS, Brand Awareness, Consumer Acquisition & Retention across own and wholesale digital channels.You will assist in enhancing the Global toolkit – or work on developing one directly – to deliver a consumer experience that is:

PREMIUM: inspire love for our brand and desire for our product.

CONNECTED: offer a seamless experience across all consumer touchpoints.

PERSONALISED: delivering the right message to the right audience.

GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS 

Support collaboration and cross‑functional processes for assigned categories, working with teams such as Planning, Global Business Units, Site Operations, Digital Visual Merchandising, Buying, Global Activation, Consumer Experience, and Analytics;

Support the team in gathering and tracking KPI data for content across channels and platforms, to allow consumer insights to inform content improvements;

Help research and share best practices in digital content, contributing to benchmarking efforts and team knowledge sharing;

Assist in monitoring OTIF delivery targets in partnership with Planning and Global teams;

Assist in the implementation of the adidas digital content plan with teams such as Site Operations, including supporting content checks during pre–go-live testing.

WHAT WE’RE LOOKING FOR

Interest in digital asset creation, briefing processes, and content organization across .com, app, and email touchpoints;

Familiarity with digital & brand marketing concepts and an eagerness to learn about campaign execution;

Willingness to learn ticketing and project management tools (e.g., JIRA, Confluence);

Fluency in English, both written and spoken;

Strong communication skills and a collaborative mindset;

Proactive, adaptable, and solution‑oriented approach to tasks;

Ability to manage time effectively with guidance and operate well in a partially remote environment.

WHAT WOULD MAKE YOU A MATCH

All the above! Plus…

Passion for Sport and/or Fashion;

Enrolled as full-time student for the complete duration of the internship; 

Candidates in penultimate year of study preferred (following the internship, students should have maximum one year to graduate);

Availability for the full duration of the internship from Sept 2026 – Feb 2027.

WHAT'S IN IT FOR YOU 

Grow your knowledge and experience in a globally-renowned, fast-paced company;

Broaden your skillset by supporting across cross-functional teams and capabilities;

Obtain employee discounts on products;

Get the chance to attend and take part in on-campus events and sponsored adidas events/games;

Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal;

Possibility to join our mentorship program, networking opportunities or employee resource groups;

International intern community and work environment;

Regular development conversations as part of your role;

Inspiring campus with canteens, cafes, reflection rooms and sport facilities including an on-site free gym and many more sports facilities;

Company sports program including classes and events focusing on sports and mental health;

Monthly gross allowance: 1.200,00€

Flexible and agile working arrangements (40% home office possible).

KEY FACTS 

Start Date: September 1st 2026

Duration: 6 months

Location: adidas Amsterdam, Hoogoorddreef 9A, 1101 BA

NEXT STEPS

To apply for the role, please submit your CV.You don't have to write us a motivation letter, but if you have something to say, let us know.

Please apply in English.

If we feel like it’s a match, you'll be invited to a video interview - don't worry, we'll fully brief you on this.