Integrated Brand Marketing Specialist

Primary Focus:

Support the planning, coordination, and execution tracking of Fanatics Casino’s integrated brand and hero acquisition campaigns. This role ensures campaign documentation, asset organization, and cross-team communication run smoothly.

Key Responsibilities:

• Assist in maintaining the Casino campaign calendar, ensuring updates are accurate and accessible to all stakeholders.
  
   
• Help prepare campaign briefs, collating input from cross-functional partners and ensuring alignment with brand positioning and business objectives.
  
   
• Coordinate with media, creative, and CRM teams to track asset delivery timelines and requirements.
  
   
• Support reporting efforts by gathering performance data and summarizing campaign outcomes for internal distribution.
  
   
• Document and share campaign learnings, helping to improve future planning and collaboration.
  
   
• Maintain organized records of campaign assets, approvals, and project status.
  
   
• Provide administrative and logistical support for campaign-related meetings, including agenda creation and note-taking.
  
   
• Assist with integration of product launches and FanCash initiatives into broader campaign plans under the guidance of the Director.

Skills & Experience

Required Skills:

• Campaign Coordination & Calendar Management
  Proficient in planning, tracking, and managing campaign timelines, with experience maintaining an accessible campaign calendar across stakeholders.
  
   
• Cross-Functional Collaboration
  Demonstrated ability to consolidate inputs from multiple teams—such as Brand Strategy, Product Marketing, media, creative, and CRM—ensuring alignment with brand positioning and business goals.
  
   
• Asset Tracking & Project Documentation
  Strong organizational skills to manage campaign asset inventories, approval workflows, timelines, and historical documentation of campaign learnings and performance summaries.
  
   
• Reporting & Insights Gathering
  Experience collecting performance data, synthesizing findings into clear summaries, and communicating outcomes to internal teams for improved future execution.
   

Nice-to-Have / Preferred Experience:

• Familiarity with brand marketing in regulated sectors (e.g., gaming or iGaming), ensuring compliance within integrated campaigns.
   
• Hands-on experience with campaign management tools (e.g., Asana, Trello, JIRA) or shared documentation platforms (e.g., Confluence, Google Drive, SharePoint).
   
• Experience supporting omnichannel campaigns—working across digital, social, email/CRM, and product integration touchpoints.