Head Of Social

Virgin Active are committed to changing people's lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service. We take value in recruiting the very best team members who work behind the scenes to support our clubs in delivering a world class member experience. We are looking for a Head of Social to join us here at Virgin Active.

As Head of Social, you’ll define and deliver Virgin Active’s UK social wellness proposition, creating standout experiences, partnerships and programming that strengthen member connection and differentiate our clubs from traditional gyms. You’ll shape what social wellness means in practice across the member journey and build scalable formats that increase engagement, dwell time and visit frequency across the estate. is responsible outline summary of the role.

The Role

• Own and deliver the UK social wellness proposition across the club estate
• Define how social connection shows up before, during and after workouts
• Create a culturally relevant calendar of social programming across clubs
• Develop signature Virgin Active social experiences members choose to attend
• Design scalable programming formats with flexibility for local delivery
• Strengthen activation of lounges, cafés and social spaces within clubs
• Create pathways that help members move from attendance to participation to belonging
• Build partnerships with brands, creators and communities that enhance member experience
• Introduce inspiration from hospitality, culture and wellness sectors
• Define KPIs to measure participation, engagement and programme impact
• Track the influence of social programming on dwell time, visit frequency and retention
• Partner with Brand, Product, PT, GEXI and Operations to embed social connection across the member journey

Experience

• Significant senior experience within hospitality, lifestyle, community, brand experience or culture-led consumer businesses
• Proven track record creating experiences people genuinely want to be part of
• Experience building new concepts, propositions or functions from the ground up
• Strong cultural awareness and instinct for what feels relevant and differentiated
• Experience delivering scalable initiatives across multi-site environments
• Strong partnership development capability across brands, creators and communities
• Commercial mindset with the ability to connect experience to measurable outcomes
• Confidence influencing senior stakeholders across multiple teams

Our Perks

• 25 days (excluding bank holidays) annual leave, plus a Celebration Day – and we want you take them
• Access to Scottish Widows Pension with us matching contributions up 5%
• Discretionary annual bonus
• Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
• Private Dental and Healthcare Insurance – your physical health is important, and we want you to have the access to healthcare should you require it.
• Life Assurance 4x your salary – which we hope you will not need.
• We want you to love Virgin Active like we do, so you get discounts across Virgin active – everything from guest passes to 50% off PT sessions.
• You will join Virgin Family - where not only can you  communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2) 
• Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.
• Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.
• Mental health is a cornerstone of wellbeing. Our BUPA employer assistance programme is there when you need a helping hand with 4 free counselling sessions.
• We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services – meaning no tenant charges.
• Access to ePoints, offering loads of online discounts to retailers.
• Always wanted to take that yoga course? Well VA offer discount on all their Academy courses, trained by the very best instructors.