Head Of Performance And Marketing Analytics

Why Join DAZN? 

Joining DAZN means being part of a cutting-edge sports streaming company in a vibrant tech hub. You’ll work alongside passionate, talented professionals on innovative projects that reach millions of fans worldwide. Our offers a dynamic work environment with a great balance of career growth and lifestyle. If you’re excited about shaping the future of live and on-demand sports entertainment, DAZN is the perfect place to make your mark and grow your career.  

The Role: 

As Head of Marketing Performance and Insights at DAZN, you’ll act as the central point of contact for marketing performance understanding. While testing and analytics are delivered through our central data and analytics function, your role is to ensure marketing has the right frameworks, KPIs, and capability to interpret and act on insights. Reporting to the EVP of Marketing, you’ll work closely with global and regional teams across paid media, CRM, product marketing, and brand to help answer the critical question: Is our marketing working—and how can it work better? 

This is a critical leadership role at the heart of DAZN’s growth engine, designed to deliver measurable results through data-driven strategy, performance excellence, and global-local execution. 

Department

77-893 - Subscription - Digital Acquisition Media

Employment Type

Full Time

Location

UK - London

Workplace type

Hybrid

What You'll Be Doing:

• Define and manage the global marketing effectiveness framework, including core KPIs, learning agendas, and success metrics. 
• Partner with central analytics teams to align on testing and measurement practices—including attribution, incrementality, and LTV modelling. 
• Build and maintain marketing reporting dashboards and performance scorecards that provide clarity across global and regional teams. 
• Pull and analyse data directly where needed, particularly in support of campaign reviews or strategic decision-making. 
• Translate performance data into clear, actionable insights and share these with channel leads and senior stakeholders. 
• Guide marketing teams in setting clear objectives and measurable outcomes at campaign planning stage. 
• Support adoption of a test-and-learn mindset by embedding insight checkpoints into campaign workflows. 
• Share best practices across teams to help scale what works and course-correct what doesn’t. 
• Partner with MarTech and data stakeholders to evolve our measurement capabilities and reporting stack. 
• Act as an internal advocate for performance insight—ensuring marketing doesn’t just have data but uses it well. 

What You'll Bring:

• Experience in marketing insights, analytics, or effectiveness roles in fast-moving, digital-first organisations. 
• Strong grasp of campaign measurement techniques, including testing design, attribution, and funnel analytics. 
• Comfort working with raw data—able to pull your own reports, QA data, and build light dashboards as needed. 
• Familiarity with tools such as Looker, PowerBi, Tableau, GA4, Excel, SQL, or equivalent platforms. 
• Ability to translate numbers into stories—making complex insights clear and useful to marketers. 
• Experience collaborating with channel leads (e.g. paid, CRM, content) and analytics or data science teams. 
• Comfortable with coding in python.  
• High attention to detail, with the ability to manage multiple workstreams in a matrixed organisation. 
• A collaborative, service-oriented mindset—keen to enable others to make better decisions with data. 
• Passion for sports, streaming, or entertainment, and a belief in performance-led marketing. 

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.