Head Of Gaming Player Marketing

Ready to lead a global portfolio of gaming heroes and shape how millions connect with Red Bull through the power of players and teams?

Join our Global Gaming & Esports Team as a Head of Gaming Player Marketing at our Global HQ in Salzburg, Austria!

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• EMPLOYEE MANAGEMENT

  You'll directly manage a team of professionals dedicated to the Players program, taking full responsibility for both talent development and the delivery of impactful results. You'll also play a key role in training and coaching team members, sharing your expertise and helping to build a strong succession plan for the company.

• GENERAL STRATEGY

  In this role, you'll drive the Players program across all country operations, providing strategic input on brand intelligence, business planning, investment decisions, goal setting, KPIs, and overall performance. You’ll also lead innovation by introducing new technologies and launching fresh concepts to keep the program at the forefront of the industry.

• PORTFOLIO

  You'll be responsible for managing the global profile and structure of Players and Teams, aligning with overall strategy, company priorities, and a deep understanding of market dynamics and talent potential. Additionally, you’ll coordinate closely with Media Network teams to ensure alignment with the broader non-gaming creator program.

• COUNTRY EDUCATION & TRAINING

  You'll support Red Bull markets around the world by providing guidance and education on effective management of Players and Teams, including best practices for contract negotiations and talent partnerships.

• MAJOR NEGOTIATIONS

  You'll be responsible for overseeing all aspects—from commercial to legal—of global partnerships with the worlds best Esports teams as well as key agencies. Additionally, you'll support significant local market deals, including high-profile opinion leader collaborations.

• CONTENT STRATEGY

  You'll collaborate closely with Red Bull Media House to drive content strategy, ensuring the right tone, a consistent year-round plan, and key storytelling milestones—such as the T1 Rose Together documentary—are delivered effectively.

• BUDGET

  You'll directly plan, manage, and supervise a dedicated annual HQ budget. In addition, you'll oversee a seven figure budget in market spending through country business planning, ensuring strategic and effective use of resources globally.

• VENTURES & INNOVATION

  You'll lead new projects and business initiatives, such as the Global Player Summit, consumer activations in collaboration with the Brand team, and explore opportunities with Sales. This includes developing new sponsorship models, revenue streams, and innovative ways to expand the impact of the Players program.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 10+ years of experience in senior marketing roles with talent (streamers, creators, esports teams, athletes) in gaming/esports, ideally within Red Bull or similar brands/agencies
• Fluent in English (other languages a plus); skilled in Office tools; known for being proactive, creative, structured, calm under pressure, and people-oriented
• Proven leadership in Gaming Marketing with hands-on work with creators and esports teams; passionate and open-minded about all types of gaming
• Deep knowledge of YouTube and Twitch (Gaming focus); strong communicator, networker, and team leader with project and budget ownership experience
• Successful track record managing teams and leading international or national projects from start to execution

• Travel 30-40%