Head Of Events, North America

In short

As the Head of Events, North America, you will chart the course and set the strategic direction for the events domain, ensuring all experiential initiatives align with On’s broader regional needs and strategic vision. You will simplify complexity to effectively manage the end-to-end event strategy, transforming brand moments into a powerful engine for commercial impact across all channels, ensuring our approach elevates the brand, delivers measurable impact, and aligns with both global strategy and regional business needs. Reporting to the Head of Brand Experience, North America on the Brand Experience team, you will drive cohesive alignment across the region to elevate the brand and inspire our community through movement.

Your Mission

• Define and drive the comprehensive North America event strategy and annual roadmap, ensuring clear channel integration and alignment with brand and commercial priorities

• Lead and develop a high-performing regional events team, providing clear direction, coaching, and performance management while fostering a culture of ownership, accountability, and continuous improvement

• Lead complex, large-scale projects and experiential initiatives with significant impact throughout the North America region

• Set the priorities and strategy for the events budget, providing strategic oversight on allocation and ensuring high-impact outcomes that meet or exceed financial expectations

• Foster and leverage connections across various functions and locations to execute projects effectively and share knowledge in an inclusive manner

• Break down organizational complexity to bring stakeholders on board, creating cohesiveness and alignment between global frameworks and regional execution

• Partner closely with Global Events to align on strategic priorities, influence global planning with regional insights, and ensure consistent yet locally relevant execution across North America

• Oversee the evolution of regional event toolkits, providing a clear and inspiring vision that allows for global consistency and local relevance

• Drive high-level decision making within the events domain, utilizing a combination of analysis and judgment to make sound choices even with limited information

• Identify and mitigate potential strategic roadblocks by anticipating future trends and challenges, ensuring a high level of preparedness for enterprise-level initiatives

• Ensure all event initiatives deliver against both brand-building objectives and commercial KPIs, embedding measurement frameworks that clearly link experiential investments to business outcomes

Your story

• You bring 9+ years of functional experience in event marketing, brand experience, or experiential strategy within a premium global retailer or an omnichannel brand

• You bring 4+ years of direct people leadership experience, with a proven track record of leading diverse teams across a regional breadth and managing complex stakeholder interests

• You are comfortable driving complex decision-making and providing strategic input on wider business topics by considering all critical factors and relying on experience

• You demonstrate the ability to map out and organize work in alignment with strategic priorities, breaking them down into realistic projects and activities with clear checks and balances

• You are skilled at foreseeing and integrating the interests of various teams and stakeholders, effectively aligning outputs with diverse needs and questions

• You possess a deep-seated belief in your abilities that instills trust in others and allows you to approach challenges with a positive attitude and a focus on continuous growth

• You have experience navigating organizational complexities to achieve objectives, clearly understanding the dynamics between people, functions, and regions to adjust approaches

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.