Head Of Digital (Programming)

The Head of Programming leads programming of Owned (redbull.com & Red Bull TV) and Managed 3rd party (TikTok, Instagram, YouTube etc.) channels, along with the community management across them, and builds on the organization’s business plan by creating and implementing cross-platform programming strategies in support of the organization’s wider marketing mix. She/he drives brand love via organic engagement with as large an audience as possible across metrics such as reach, engagements, frequency, and length of interaction, by ensuring Red Bull generates word of mouth with the right content on the right account/platform at the right time. Ultimately this role brings a wealth of industry knowledge across social, web and emerging digital channels, with the ability to put strategy into action by bringing stories to life, engaging audiences at scale, and bringing constant value to their peers in the organization.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• MAIN RESPONSABILITIES

  Defines content programming priorities and creates plans together with the Media Network and Marketing teams, informed by past content performance and expert understanding of current and potential future audience behavior

  Constantly sharpens strategies of Owned and Managed channels, identifies potential programming partner channels, and builds consistent holistic programming and release plans across the network.

  Optimizes channel performance and experience through scheduling, featuring, customized functionalities and smooth consumer journeys.

  Briefs specific content needs with Content team to maximize performance depending on platform and goals. Develops activation plans with the Brand and Communications departments to maximize reach of this content.

  Runs Social Media and Community Management, Programs local redbull.com and Red Bull TV, and works closely with Creator Marketing (Influencer) lead.

  Ensures a proper representation of the drinking occasions, the presence of the product and shows a meaningful purpose of the Red Bull brand as part of the everyday life of consumers.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• University degree, communications, film or art studies, journalism.
• Digital Media leader with at least 5 years of management experience in digital programming of channels/platforms. Related roles in similar sized Media Networks, such as Head of Programming, Head of Digital Media, Head of social media with broad network of channels.
• Required to have experience actually running social media accounts and/or programming websites and apps.
• Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior .
• Has a constant sense of online trends and knows how to drive Word of Mouth online.
• Fluent English, written and spoken.
• Strong communicator, knows how to constantly uplevel digital knowledge in the organization.
• Clear understanding of competitor activity and consumer behavior in both a media and FMCG business context.
• Lives and breathes media on the internet.
• Excellent digital industry knowledge.
• Analytic thinking, high affinity to data, with ability to translate into strategy and concrete initiatives.
• Hands-on, not afraid to run accounts when needed.
• Curious, open, creative
• Leadership skills, good presenter and motivator.
• Problem solver.

• Travel 20-30%