Head of Creator Marketing

The Head of Creator Marketing will increase Red Bull’s brand awareness, product relevance and consumer trust by building a best in class roster of influential social creators who act as brand and product advocates and help Red Bull win versus competition, find new users and become the number 1 beverage brand in Canada.

 

As the Head of Creator Marketing, you will identify and build relationships with social creators who align with our brand and product offerings. You will build out mutually beneficial outcomes and develop unique projects or collaborations with the main goal of building everyday relevance and overall awareness of Red Bull to their audiences via their channels in an authentic and meaningful way. You must source and develop a variety of networks in different playgrounds and occasions, and work with various parts of the business to make this happen. You will also ensure a consistent approach to Creator marketing across the business and be the key program owner for the topic within Red Bull Canada.

 

You will additionally drive reach through brand partnerships with like-minded brands and synergistic partnerships including, but not limited to, mutual brand partners to Red Bull athletes, Red Bull creators, Red Bull owned and operated events, third-party events sponsored by Red Bull, non-competitive brands with high relevance to Red Bull’s key demographics. In this capacity, you will identify key targets, build relationships, broker content co-production and co-distribution partnerships, and facilitate connections to Red Bull’s Event Marketing team for event sponsorship where applicable.  

RESPONSIBILITIES Areas that play to your strengths

All the responsibilities we'll trust you with:

EXPERIENCE Your areas of knowledge and expertise

that matter most for this role:

• 8+ years experience working with social media influencers/creators or other high profile talent, ideally within the Entertainment, Sport or Media industries.
• Very equipped to build relations in a variety of playgrounds – open to meeting new people and networking.
• People management experience is preferred.
• Works with passion and motivates others around them.
• Demonstrated presentation skills & negotiation skills.
• Experience in working cross functionally with both marketing and sales.
• A strong creative background with demonstration in bringing ideas to life.
• Experience in working with, negotiating & evaluating agencies.
• Strong communication, writing & diplomatic skills.
• High standard of integrity with a passion for the brand and commitment to Red Bull values.
• An entrepreneurial ‘can-do’ attitude facilitated by continuous learning & application of ‘best practices’.
• Ability to focus and follow through on priorities and deliver quality results.
• University degree in Marketing or PR preferred.