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Head Of Commercial Strategy And Excellence

  • Shanghai, China
  • Full time
  • Competitive
  • 30th May 2026
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Full Description

In short

As the Head of Commercial Strategy and Excellence for APAC, you are the architect of On’s regional growth roadmap. By integrating high-level commercial strategy, robust commercial excellence, and deep customer insights, you empower the APAC region to outpace the market and deliver a premium, data-driven brand experience. You lead a multi-disciplinary team to translate global ambitions into regional excellence, ensuring our commercial operations are scalable, our teams are equipped to win, and our decisions are rooted in a profound understanding of the APAC consumer.

Your Mission

Strategic Commercial Partnership

  • Define and drive the long-term strategy for the APAC region, including new markets or business category expansion planning, and ensuring channel and functional collaboration to ensure long term premium growth
  • Collaborate with APAC Management team to steer regional strategies and execution and manage important meetings to ensure timely discussions and risk identification
  • Orchestrate the annual and seasonal commercial strategic cycles, collaborate with our finance and planning teams to ensure alignment between financial targets, inventory requirements, and marketing investments
  • Facilitate communication and decision making across regional and global teams
  • Drive important regional leadership meetings such as QBRs, ELG, townhalls, global visits, etc

Go-to-Market Planning and Process

  • Drive the go-to-market process including orchestrating key events such as commercial briefing, product launch updates, regional sales meetings to ensure smooth landing and communication
  • Work closely with regional Marketing and Merchandising and Commercial Directors to synchronize go-to-market strategies and product-led growth.

Commercial Operations & Excellence

  • Build and oversee the APAC commercial enablement function, providing the sales, digital and retail teams with the tools, training, and processes required to deliver world-class performance.
  • Standardize commercial operations practices across the region to drive efficiency and transparency in the pipeline
  • Lead the adoption of global commercial technologies, ensuring they are localized and utilized to maximize regional sales impact.

Customer Insights

  • Evaluate market dynamics and competitive landscapes across diverse APAC territories to adapt commercial tactics and protect brand positioning. Establish a robust customer insights engine that distills complex consumer behavior and market trends into actionable commercial strategies for the APAC region working alongside Marketing & commercial analytics
  • Direct the regional counterparts to ensure high-quality commercial intelligence is accessible to key decision-makers.
  • Leverage consumer research and commercial analytics to influence product merchandising and marketing investments, ensuring they resonate with the regional consumer base.

Leadership & People Development

  • Lead and inspire a high-performing team across strategy, enablement, and insights, fostering a culture of high-performance, ownership, and continuous learning.
  • Champion a collaborative environment that bridges the gap between regional execution and global strategy.
  • Develop talent within the function, ensuring a strong succession pipeline and a diverse representation of skills and perspectives.

Your story

  • You are a senior leader with 10+ years of experience in a commercial strategy role
  • A conscious leader with the vision required to manage a team, you inspire the trust and respect of everyone around you - you have at least 6 years of experience building and managing high-performing teams
  • You understand product, customer, channel, and marketing and how to make them all work together
  • You bring strong experience working across DTC retail, Ecom, and wholesale partnerships
  • You are comfortable working across multiple functions and bringing senior leaders along the journey with you
  • Proven expertise in building and overseeing commercial enablement functions, with a track record of providing sales, digital, and retail teams with high-impact tools, training, and standardized processes.

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

  • Step One

    It starts with you...

    You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

  • Step Two

    Interview with a recruiter

    What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

  • Step Three

    Interview with a hiring manager

    Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

  • Step Four

    The Case Study

    What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

  • Step Five

    The Experience Day

    Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

  • Step Six

    The Result

    Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

The organisation

On
  • Sporting Goods & Apparel
  • Zurich, Switzerland
  • 2000+ employees
  • Website

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