Head Of Commercial Data & Insights

Head of Commercial Data & Insights
Location:Old Trafford/London Office  

  
At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals. 
  
We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success. 
 

The Purpose
Manchester United is seeking a talented individual to join our Commercial Division within the Commercial Operations department. The Head of Data & Insights will report directly to the Commercial Operations Director and lead a multi-disciplinary team of twelve .Data experts, covering Engineering, Scientists, Insights, Analysts and Pricing.

The Role: 

• Collaborate with stakeholders across the club to identify commercial challenges and growth opportunities.
• Conduct research, analyse data, and deliver insights that drive revenue across both D2C and B2B channels.
• Work across a variety of touchpoints including eCommerce, Membership, MUTV, ticketing, hospitality, digital platforms (web & app), content, and marketing.
• Partner closely with the Sales & Partnerships team to support prospecting, rights valuation, activation, and performance measurement.
• Evolve data and technology capabilities using advanced techniques, including attribution modelling.
• Lead business, category, and sports marketing research to uncover compelling insights.
• Utilise a wide range of data sources (e.g. surveys, CRM, social media, content) to deliver fan and consumer insights.
• Leverage segmentation, consumer journeys, brand insights, data science, and trend analysis to inform strategy.

The Person:

• Proven leader of cross-functional data and insights teams
• Strong project and stakeholder management across commercial functions
• Strategic thinker with ability to extract and communicate actionable insights
• Skilled in data storytelling, visualisation (Power BI, Excel, PowerPoint), and presenting to senior stakeholders
• Experienced with analytics tools (Adobe Analytics, Google Analytics), predictive modelling, segmentation, and consumer research
• Deep understanding of fan data, digital platforms, and commercial models in sport and entertainment
• Background in insights roles within sports, media, or consumer-facing industries
• Demonstrated ability to drive commercial outcomes through data
• Partner-facing experience with a focus on sponsorship and partnership measurement
• Successful track record in complex, matrixed organisations
• Empathetic people manager and strong communicator
• Proactive, solutions-focused, and detail-oriented
• Resilient self-starter with a hands-on, adaptable approach
• Collaborative, curious, and passionate about sport and football

What We Offer: 
At Manchester United, we recognise that our people are at the heart of our success. That’s why we offer a range of rewards designed to support your professional and personal well-being:

• Annual incentive scheme
• Wellness Support with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace
• Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
• Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities
• Enhanced family Leave Benefits and an opportunity to purchase additional holiday days
• Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs
• A Supportive Work Environment that values diversity, equity and inclusion, and individual growth

Our Commitment to You: 
At Manchester United, we believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds. 
  
Ready to Join Us? 
If this sounds like the perfect role for you, please submit your application by Thursday 10th July 2025.
  
Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks. 

If you need any adjustments to help you perform at your best during the recruitment process, please feel free to contact us, and we will be happy to discuss them with you. 
 
It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.