GTM & Commercial Strategy Lead

Reporting to

Founder / CEO

Type

Full-time

Stage

Early-stage / growth

Focus

Go-to-market strategy, commercial model, market prioritisation, positioning, pricing, pilot conversion, investor readiness and analytical rigour.

Role emphasis

Approximately 60% GTM and 40% commercial strategy.

Overview

Feldspar is looking for a high-calibre GTM & Commercial Strategy Lead to work closely with the Founder and help shape the next phase of the business.

This is a key early hire for someone who can bring structure, analytical rigour and commercial focus to a technology-led sports business as it moves from pilot validation and strong market interest towards scalable deployment, repeatable revenue and fundraising readiness.

The role is primarily go-to-market focused, with strong commercial strategy attached. The person will help define priority customer segments, market sizing, positioning, messaging, pricing, pilot structures and the commercial roadmap for converting early deployments into recurring revenue.

Feldspar’s initial GTM focus is athletics, using early pilot deployments and customer interest to validate the product, commercial model and repeatable deployment approach. Over time, the commercial foundation created in this phase should support expansion across multiple sports and environments, and Feldspar’s wider ambition to become the standard sensing layer across sport and a global platform for human performance data.

The right person will be comfortable working in an early-stage environment, bringing rigour to thinking, helping define priorities, and translating a strong technical and performance opportunity into a clear customer, investor and commercial narrative.

Core Responsibilities

• Work closely with the Founder to clarify and strengthen the go-to-market plan, commercial model, positioning and revenue strategy.

• Lead the development of Feldspar’s initial go-to-market strategy, with athletics as the first priority market.

• Define and prioritise Feldspar’s first target markets and customer segments, including universities, federations, training centres, high-performance centres, clubs and teams, sportswear brands, venues, channel partners and other relevant sports-performance environments.

• Build a clear view of the addressable opportunity, including market-sizing and prioritisation analysis such as TAM / SAM / SOM where useful, and translate this into a practical sequencing plan for the first 12-24 months.

• Translate pilot deployments and early market interest into a scalable commercial roadmap, including target customer prioritisation, pricing logic, partner-led deployment opportunities and repeatable revenue models.

• Shape clear positioning and messaging for different audiences, including federations, clubs and teams, universities, academies, commercial partners, channel partners and investors.

• Help articulate why Feldspar’s floor-based data is commercially and performance-wise differentiated from cameras, wearables and other tracking systems.

• Design early pilot propositions and deal structures that can convert into recurring revenue, including pricing logic, success criteria, renewal pathways and potential data subscription models.

• Build an investor-facing GTM narrative and roadmap, incorporating market sizing, pilot learnings, target segments, pricing assumptions, commercial milestones and the path from early deployments to scalable revenue.

• Help define how the business translates its technology and product capability into a clear revenue model and commercial story.

• Support development of the operating plan, including what the team should look like pre- and post-fundraising.

• Help shape product and GTM priorities, ensuring the business is focused on the most commercially relevant opportunities and does not spread itself too thin across too many sports, geographies or customer types.

• Build and refine commercial and financial models, challenge assumptions, and add analytical discipline to planning.

• Work directly with the Founder, Darren Campbell MBE, Mark England OBE and other senior advisers to translate performance insight into a commercially compelling GTM strategy.

• Translate between different parts of the business, particularly across founder, product, technology, data science, performance and commercial priorities.

• Support investor readiness by sharpening the narrative, priorities and key business inputs.

Candidate Profile

We are likely looking for someone with a mix of the following:

• Strong GTM capability, with the ability to define target segments, customer propositions, market-entry sequencing and early commercial priorities.

• Strong commercial instinct with the ability to think strategically and execute practically.

• Analytical strength, including comfort with market research, market sizing, commercial models, business cases, pricing logic and structured problem solving.

• Product fluency rather than deep product ownership: able to understand a technology-led product, work credibly with technical and performance teams, and translate product capability into customer propositions, market priorities and revenue opportunities.

• Ability to work in ambiguity and help define the role as the business evolves.

• Confidence and maturity to work closely with a founder and act as a thought partner, not just an operator.

• Experience in an early-stage, high-growth, strategy, product-led, technology-led, consulting or commercial role where they have had to bridge multiple functions.

• Strong communication skills and the ability to turn complexity into clarity for customers, partners and investors.

• Understanding of the sports ecosystem is helpful, but deep performance expertise is not essential. Feldspar already has strong internal performance knowledge, and the right person should be bright enough to absorb and commercialise that insight quickly.

• Hands-on, adaptable and comfortable operating without a large corporate machine around them.

What This Role Is Not

• This is not a pure sales hire. The person must be commercially minded and comfortable with customers, but their first value will be in structuring the market opportunity, GTM strategy, pricing, positioning and commercial model.

• This is not a narrow product management role. The person needs product fluency, but the core requirement is to connect product capability to market focus, revenue and investor readiness.

• This is not a theoretical strategy role. The person must be able to move from analysis into practical execution, customer conversations, pilots, pricing and commercial outcomes.

What Success Might Look Like in the First 6-12 Months

• A clear GTM strategy for athletics as the initial priority market.

• A defined target segment prioritisation across universities, federations, training centres, high-performance centres, clubs and teams, sportswear brands, venues and relevant channel partners.

• A clear view of the addressable market and near-term opportunity, including TAM / SAM / SOM or equivalent market-sizing analysis where useful.

• A differentiated customer and investor narrative explaining Feldspar’s performance, data and commercial value proposition.

• A pricing and pilot-to-recurring-revenue framework, including success criteria and renewal pathways.

• A practical roadmap for moving from early deployments to repeatable installations and scalable revenue.

• Clearer definition of the company’s commercial model and go-to-market priorities.

• Better alignment between founder vision, product roadmap, performance insight and revenue strategy.

• Stronger commercial and analytical rigour across planning and decision-making.

• A stronger investor-facing GTM narrative and commercial roadmap ahead of fundraising conversations.

How to Apply

To apply for the role of GTM & Commercial Strategy Lead, please submit your application through the Global Sports Jobs portal by clicking the 'apply' button.

For further information or a confidential discussion about the opportunity, please contact
Oscar Dale - od@globalsportsjobs.com