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Go-To-Market (GTM) And Business Operations Manager

  • Kwun Tong, Hong Kong
  • Full time
  • Competitive
  • 5th October 2025
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Full Description

Purpose & Overall Relevance for the Organization:

  • Be the key player to support and drive the coordination and implementation of the Go-to-market (GTM) process and key go-to-market deliverables across Hong Kong

Key Responsibilities: 

Go-to-Market Process

    • Manage and align the GTM Milestones across functions for Hong Kong and work in-sync with Greater China Area (GCA) Marketing Operations (MOPS) to facilitate all milestones.
    • Support the preparation of key meetings (e.g. showroom set-up, presentations, data analysis and reporting). Coordinate the material download & upload for all milestones.
    • Co-ordinate the key deliverables from all stakeholders in a timely manner to ensure that deadlines are adhered to.
    • Ensure to deliver on time communications of key updates from GCA down to the local teams.
    • Support Product Planning team in reporting performance across market, categories, channels (e.g. Preorder analysis, Range Sign-off overview)

Master & Product data & Systems Management

    • Lead the management of the local Master Data and maintain data accuracy in all ranging systems (i.e. M-3 and Hublight)
    • Support local Product Planning team in maintaining ranging systems (M-3 and Hublight)
    • Support Operations and Purchasing teams in article information setup in the system
    • Develop an understanding and provide support to relevant IT applications, in particular: Hublight, M-3, adiFox and SAP.

Showroom & Samples Maintenance

    • Manage part-timer roster and their KPIs
    • Ensure that showroom is properly set-up and tidy for each of the key milestones
    • Lead sample budget planning, sample ordering and track sample delivery

Buy & Purchase Order Support

    • Co-ordinate the bi-weekly buy schedule and prepare PO file and bi-weekly sign-off meeting with management.
    • Support  Operations and Purchasing teams in creating the purchase order file and seek approval from Commercial Director before orders are placed.
    • Support the Brand Marketing team in consolidating all marketing orders into the PO file for SCM.

Forecasting Support

    • Support with the monthly range forecasting and net sales planning
    • Support seasonal OTB planning by providing relevant data and analysis (e.g. Net sales, pre-order information)

KPI’s:

    • Efficiency KPIs (overlap, samples hit rate, range size, margin)
    • On-time GTM deliverables
    • Sell-In & Sell-out
    • Forecast accuracy

Key Relationships:

    • GCA MOPs
    • Product Planning, CTC
    • Channel teams
    • Buying team
    • Purchasing, Supply Chain

Knowledge, Skills and Abilities:

  • Broad product marketing experience with medium-level merchandising, category management and business operations knowledge
  • Good coordination and facilitation skills
  • Excellent analytical skills and savvy in numbers
  • Advanced user of MS Office (especially Excel and Powerpoint)
  • Experience in both market and above market organization preferred
  • Fluent in English and Cantonese

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business or equivalent professional experience ideally in business analytics, merchandising or category management
  • At least 5 years of experience in related field

The organisation

Adidas
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees
  • Website

Through sport, we have the power to change lives.

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