Global DTC - BI Product Owner

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

As the Global DTC - BI Product Owner, you will drive the evolution of Business Intelligence for our Direct-to-Consumer (DTC) channels, ensuring data-driven decision-making across global Retail and E-commerce teams. You will act as the bridge between business stakeholders and technical teams, transforming data into actionable insights and fostering a culture of data literacy.

Your key responsibilities will be:

• Own the business responsibility for Global Retail/Ecom Business Intelligence and ensure continuous improvement of data quality, reporting & consistent user adoption

• Define the BI roadmap for the global DTC departments in terms of new data points, metrics and potential use cases

• Participate in designing and testing data points / metrics and ensure projects are delivered on time as part of a scrum team

• Continue requirements development of existing DTC tabular cubes

• Collect and digest diverse data sets to clearly translate them into cohesive and clear stories within reports

• Collaborate with cross-functional teams (e.g., Retail Ops, Ecom Marketing, Local countries) to identify BI opportunities that drive revenue growth, operational efficiency, and customer experience improvements in DTC channels.

• Champion data governance (glossaries, relationships and reports libraries.

• Lead user training and change management initiatives to drive adoption of new BI tools, dashboards, and self-service analytics capabilities across global teams.

Your talent

• Graduated from Business Administration, (Sports) Management or a similar field of studies

• Experienced in DTC, data strategy consulting or data preferred

• Knowledge of Jira/ Atlassian for project management

• High proficiency in MS Office (in particular PowerBi and Excel)

• Ability to work with SQL

• Knowledge of Databricks and GCP

• Google Analytics knowledge is a plus

• Ability to comfortably communicate with and present to senior management

• Eagerness to learn, think out-of-the box, and work in cross-functional teams

• Very good communication skills in English (written and verbal).

This job opportunity will be available in full-time or part-time.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.