General Manager

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Wasserman Live specializes in delivering branding and signage, custom fabrication, live event production and experiential operations across sports, music, entertainment and culture. Working with the world’s most iconic properties and brands, we elevate live events to make them unforgettable.

Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70+ cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit .

Job Description

We are seeking a highly skilled and dynamic Project General Manager to oversee and manage the look and signage for the FIFA World Cup 2026. This key role will be responsible for the development, execution, and oversight of all visual branding elements related to look and wayfinding while ensuring overall aesthetic consistency across FIFA World Cup venues, non-competition venues, hotels and training sites. The successful candidate will manage multiple teams, vendors, and stakeholders to ensure that all design and implementation meet the highest standards and align with FIFA’s global brand guidelines.

Key Responsibilities:

Leadership and Strategy:

• Lead and manage the overall strategy for the look and signage elements of the FIFA World Cup 2026, ensuring alignment with the event’s branding, goals, and objectives.
• Serve as the main point of contact for the internal team, FIFA stakeholders, and third-party vendors for all signage-related matters.
• Manage the comprehensive project plan with timelines, resource allocation, and risk mitigation strategies to ensure successful project delivery on time and within budget.
• Reporting to and working directly with Project Director.

Design and Branding:

• Collaborate with FIFA, FIFA’s design agency, and internal design team to develop signage KOP manual and templates that are in line with FIFA’s global brand standards.
• Oversee and manage the artwork delivery process.
• Consult on consistency in the application of design elements across all touchpoints (stadiums, non-competition venues, hotels, etc.).

Project Management:

• Manage the end-to-end process of signage development and installation, from initial design concepts through to production, installation, and post-event decommissioning.
• Manage Design, Look and Wayfinding team and ensure timeline delivery of project deliverables.
• Oversee and manage Quest from artwork upload to artwork/budget approval to production and logistics. 
• Collaborate with Operations team to make sure operations schedule is in line with venue exclusive use dates.
• Support Look and Wayfinding team to manage installation of all visual assets, including venue signage, wayfinding systems, digital signage, event-specific graphics, and other event branding materials.
• Coordinate with production, logistics, and operations teams to ensure seamless execution of signage placement and integration across multiple FIFA World Cup venues.
• Collaborate with Data and Program Manager on monitoring and tracking project progress, resolve issues, and adjust resources as needed to meet deadlines and budget constraints.

Vendor and Stakeholder Management:

• Manage relationships with external vendors and contractors.
• Manage service level agreements,
• Collaborate with FIFA and other key stakeholders to ensure all signage meets the specific requirements of each venue and country.

Quality Control and Compliance:

• Ensure all deliverables (i.e. scope books, budgets, dot plans, message schedules, etc.) comply with FIFA’s standards.

On-Site Operations:

• Work together with the Look and WFS Lead to make sure they oversee the on-site installation, maintenance, and removal of signage at FIFA World Cup venues.
• Manage maintenance requests in central database. Troubleshoot any issues that arise during the event to ensure signage remains functional and meets the aesthetic vision throughout the tournament.

Post-Event Reporting and Analysis:

• Compile post-event reports outlining the performance of the signage, lessons learned, and recommendations for future improvements.
• Conduct debrief sessions with team to gather feedback and assess the success of the project.

Qualifications:

• Experience:
  • Minimum of 5-7 years of experience in project management, event management, or related fields, with a focus on large-scale sports or entertainment events.
  • Proven experience managing the design, production, and installation of signage, branding, or visual elements for global events, particularly in sports or entertainment sectors.
  • Experience working directly with high-profile clients, sponsors, and stakeholders, including working with creative teams, designers, and contractors.
• Skills and Abilities:
  • Strong leadership and team management skills, with the ability to oversee multiple teams and projects simultaneously.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across multiple departments and with external partners.
  • Strong organizational skills and attention to detail, with the ability to manage complex logistics and tight timelines.
  • Ability to thrive in a fast-paced, high-pressure environment while maintaining a focus on quality and safety.
• Education:
  • A degree in Project Management, Event Management, Graphic Design, Architecture, or a related field is preferred.
  • PMP or other project management certifications are a plus.

Key Attributes:

• Highly organized, with a strategic mindset and a keen eye for design and branding.
• Able to work under pressure and manage competing priorities in a fast-moving, high-stakes environment.
• Collaborative, proactive, and results-oriented with excellent problem-solving skills.
• Passionate about delivering exceptional event experiences at a global scale.

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Wasserman is proudly an equal opportunity employer. We are always searching for the most passionate and talented people from all backgrounds and experiences to join us.

20 years into our evolution, we continue to expand services and geographies across the exciting and extraordinary worlds of sports, music, entertainment and culture.

We are committed to making a meaningful difference and driving real change when it comes to diversity equity and inclusion — not only among our employees, but in how we serve clients and push the industry at large.

If this sounds like a place you’d like to work, let’s talk!

Wasserman is a global leader in sports, music, entertainment and culture. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide.