Franchise Marketing Manager - American Football

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

OVERVIEW

The EA SPORTS Publishing team blends Commercial, Marketing, Communications, and Creative disciples into a unified powerhouse. The combined strength enables us to accelerate our long-term EA SPORTS ambition to be a leading Sports Entertainment Brand by promoting a New Culture of Play and redefining the future of sports fandom and participation

WHAT YOU WILL DO: ROLE DESCRIPTION 

As the Franchise Marketing Manager, you will work within the Franchise Marketing team to help translate business needs developing consumer-facing solutions, designed to help reach, engage and activate our players. You will be a central figure in the American Football team working on the Franchise Marketing team, partnering closely with the Franchise Strategy team on business and audience requirements.

You will help the team lead go-to-market strategy and narrative establishment, ensuring goals and OKRs are translated into a clear vision across our channel’s activation plans. 

You will be a close collaborator partnering with the broader cross-functional team of Partnerships, Community, Growth Planning, Creative and Athlete Marketing in Activation planning and campaign management. You will also partner closely with Insights & Performance teams to help shepherd insights and reporting. 

You will be responsible for aiding in the guidance and strategic development of marketing campaigns, programs and creative efforts spanning annual plans, bespoke programs and creative planning to help achieve Franchise goals helping to develop or collaborate on objective-setting, briefing, KPI discussions and insight development/reporting. You will assist the broader Franchise Marketing team in placing strategic bets weighing real-time marketing insights and campaign performance further honing campaign activation. 

Specifically your roles and responsibilities will include:

• Collaborate with Franchise Strategy & Marketing in synthesizing audience & business insights to inform go-to-market plans  

• Aid in the development & management of cross-functional team briefs and briefings

• Partner with Creative, Production and teams to ensure title goals and campaign objectives are being harmonized in asset development and deployment 

• Support leading cross-functional teams in the development of campaign plans and program development 

• Actively program management across both Madden and College Football simultaneously

• Collaborate with Insights and Performance teams to ensure KPIs and OKRs are being achieved

WHAT YOU BRING: EXPERIENCE REQUIREMENTS 

• 4+ years within the strategic marketing function at a brand or agency 

• 2+ years experience working within creative marketing development, activation or campaign planning 

• Sports, gaming or entertainment industry preferred

• Demonstrated experience in commercial data, audience insights and campaign performance insights to help inform strategic solutions 

• Demonstrated brief writing skills with the ability to communicate complex strategies clearly

• Ability to collaborate, manage & influence peers, cross-functional teams and leadership

• Project Management skills leading teams towards rigorous deadlines and schedules 

• Experience planning within an integrated marketing environment

• Equally adept of developing a presentation as well as a managing a spreadsheet  

• Passion for American Football and EA SPORTS products

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.