Field Marketing Specialist, Brisbane

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

Based in Brisbane, looking after Brisbane North & Northern Queensland, The Field Marketing Specialist (FMS)  supports the Field Marketing Manager (FMM) in building the local face of Red Bull in line with national and global priorities. The role brings the brand to life across Student Marketing, Sports and Culture by activating relevant local moments and building strong networks of opinion leaders and influencers both online and offline. The role of an FMS is dynamic and active, as they are consistently engaged 'in the field' rather than confined to an office environment.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Expand all

• STRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIES

  • Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to grow understanding of the product functionality & relevance on a local level.
  • Execute core marketing programme fundamentals in a tailored way, applying best practices where they fit local needs.
  • Drive relevance across a variety of occasions and moments, activating the right big moments in the region.
  • Actively identify and create new opportunities to excite consumers with the Event Vehicle, whether through new networks, events or scenes.

• STUDENT MARKETING PROGRAM MANAGEMENT

  • Set clear expectations and guidelines for Student Marketeers (SMs) to plan and deliver Red Bull at key local moments, and ensure the university programme has strong sales support in place to drive company objectives.
  • Ensure sales support is a core part of the program, working cross-functionally with counterparts on an effective plan. Coach and empower each SM in the planning process for a constant flow of fresh mission ideas.
  • Use programme tools and reporting to track performance, identify targeting improvements and gather strategic insights (e.g. consumer perceptions) to drive a smarter programme.

• EVENT VEHICLE PROGRAM MANAGEMENT

  • Effectively manage the state Event Vehicle (EV) programme and drivers, from planning and execution through to reporting.
  • Within the state Sales & Marketing plan, identify new EV opportunities across networks, events and scenes, with a focus on priority playgrounds and audiences.

• MARKETING INNOVATION, EXECUTIONAL EXCELLENCE, AND ORGANISATIONAL CAPABILITIES

  • Support the FMM in delivering high impact events and marketing initiatives aligned to brand values, and relevant to the local consumer and landscape.
  • Deliver premium execution across all programmes through strong logistics, effective tool management (Minis, infrastructure, field assets) and smart resource planning.
  • Take the lead on developing and executing specific national and regional Red Bull-owned sports, culture and brand programmes in QLD.
  • Support in delivering a program with the right balance and involvement of 3rd party event properties in the right scenes and playgrounds.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• A few years' experience in events, with a strong passion for music, dance and culture
• Strong understanding of key Queensland scenes with established local networks (e.g. music, sport, culture)
• Experience leading or managing teams is advantageous
• Detail-oriented with high standards of execution
• Proactive, strategic thinker who takes ownership and drives results

• Travel 50-60%