Experiential Marketing Coordinator (short-term)

Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

In Canada, we've proudly been recognized as the Sponsorship Marketing Council of Canada's ‘Agency of the Year' for 5 of the past 6 years.

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 69 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney.

As Wasserman supports flexible working environments, the successful candidate will be required to work from both the office in Toronto and a remote location.

Job Description

trevor//peter, a Wasserman company, is a lifestyle brand agency based in Toronto. We're a full-service agency with a reputation for helping brands find a way in - connecting them to people, places and spaces.

Our agency and offering is ever-evolving. When you partner with brands like Red Bull, Diageo, Nike, Spotify, RBCx, and Foot Locker (to name drop a few), finding a new way to play is essential to success. To stand out. To connect. To matter. Our core team has to reflect this ambition. That is why we're looking to bring new talent into our mix to keep us and our brands moving forward.

Great Brands Play. They Get Involved. So Do We.

We've built a unique mix of expertise that extends audience participation. In our world, this is achieved and found in and outside a traditional mix of disciplines, from media-led campaigns to brand partnerships to brand experiences.

We are looking for a contract Experiential Marketing Coordinator (June - September) to work on our Brand Experience (BX) team who has strong event production, and planning work experience through a mix of agency, brand or similar industries.

The Role

The Experiential Marketing Coordinator (June - September) will be responsible and manage all onsite aspects of activations and sponsorship events for one specific client. This will include managing a team of Brand Ambassadors to deliver program objectives, event set up and coordination and event management.

This is not your typical Monday - Friday, 9-5 job. You will be traveling across Canada, with evening and weekend work required. Up to 75% of your time will be spent in field.

Onsite Execution (75%)

• Act as Field Manager and on-site lead when on site during set up, execution, and tear down of events and brand activations.
• Lead and manage a team of brand ambassadors, including training, schedule creation, uniform distribution, on-site supervision, and post-event reporting.
• Client liaison, managing expectations onsite
• Identify potential risks and challenges in project execution and proactively implement strategies to mitigate them, ensuring successful project outcomes.
• Working as a part of a larger BX team to engage with our clients and maintain strong relationships and effectively communicate project updates and progress.

Program Planning (25%)

• Collaborate with cross-functional teams, including clients, creative, production, and vendors, to ensure seamless coordination and alignment of project objectives.
• Develop and manage project timelines, budgets, and resources to meet client expectations and deliver high-quality results within established parameters.

Requirements

• 1-2 years of relevant work experience, agency experience considered an asset.
• Self-starter who can own, lead and complete work with limited supervision.
• Valid driver's license.
• Strong understanding of live event production practices and processes.
• Demonstrates a positive can-do attitude that knows how to own outcomes.
• Highly organized and detail-oriented.
• Can multitask, prioritize work and jump in and out of projects.
• Comfortable with writing and presenting (ideas, reports, call agendas, etc.).

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.