Director Strategy & Growth

About Us

Topps Digital stands at the intersection of nostalgia and innovation—where cherished pastimes meet modern platforms. Across MLB, Star Wars, WWE, Marvel, Disney, and UEFA, our digital trading card experiences bring fans closer to the stories and characters they love. As we scale our apps and offerings, we are seeking a strategic leader with deep domain expertise in mobile gaming and collector behavior.

The Role

The Director of Strategy & Growth will serve as a key strategic partner to the VP of Topps Digital, helping drive vision, define growth priorities, and build frameworks that support long-term business success. This leader must understand the mechanics and motivations behind free-to-play gaming—and be ready to quickly immerse themselves in the culture and economy of trading cards.

You will balance quantitative rigor with creative intuition, helping guide our teams through the complex but exhilarating world of digital collecting—from crafting gameloops that sustain engagement, to integrating features like auctions, live breaks, and marketplace dynamics that mirror the physical hobby shop.

Key Responsibilities

• Define and execute strategy and growth initiatives across a portfolio of digital collectible apps
• Partner with cross-functional teams to develop compelling F2P systems, leveraging proven mobile game mechanics tailored to a collector-centric audience
• Rapidly build expertise in the trading card hobby—understanding the psychology of scarcity, collector motivations, marketplace behavior, and live events
• Evaluate and prioritize features, monetization opportunities, and engagement loops that align with user value and business goals
• Use market intelligence, competitive benchmarking, and player data to shape strategic decisions and long-term planning
• Collaborate closely with the VP of Topps Digital and broader leadership team to ensure alignment across product, marketing, and operations
• Advocate for the collector, bringing empathy, creativity, and structure to how we evolve our experiences

Qualifications

• 7+ years of experience in digital strategy, including:
• 5+ years at a top-tier mobile gaming company with responsibility for live ops, game economy design, or F2P engagement strategy
• Experience in digital collectibles, trading platforms, or fan engagement ecosystems is highly desirable
• Exceptional understanding of free-to-play loops, monetization design, player segmentation, and long-term retention strategies
• Strong strategic and analytical capabilities with the ability to synthesize complex inputs into clear roadmaps
• Passion for fandom, games, and the craft of collecting in both its digital and physical expressions
• Background in management consulting is a plus, but not required

Why This Role

This is a rare opportunity to shape a category at the nexus of gaming, collecting, and culture. At Topps Digital, we’re building experiences that honor the traditions of the hobby while creating something new for the next generation of fans. If you thrive at the intersection of creative thinking and structured growth strategy, we’d love to meet you.

In Los Angeles, the salary range for this position is $173,000- $217,000, which represents base pay only and does not include short-term or long-term incentive compensation.  In NYC, the salary range for this position is $188,000- $235,000.  The listed salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations.  When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics’ trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards