Director South Retail Europe

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

PUMA is seeking a commercially driven Director South Retail Europe to lead and expand its Full Price (FPS) and Factory Outlet (FOC) store network across the region.

This senior leadership position carries full P&L responsibility for Southern Europe retail operations, driving sustainable sales growth, profitability, and brand excellence. The role mainly includes:

• Sales and Profitability: Maximize sales, margin, and profit while maintaining brand image.

• Business Opportunities: Identify and leverage opportunities to achieve financial goals through productivity, quality enhancements, and cost control.

• Market Analysis: Analyze customer profiles, buying trends, local market trends, and competition to drive business. Collaborate with Merchandising, Marketing, and Visual Merchandising teams to innovate and respond to business trends.

• Customer Experience: Ensure high standards of customer experience in line with PUMA’s core values and service standards.

• Operational Excellence: Achieve operational metrics and consistently follow standard operating and customer service procedures.

• Strategic Planning: Contribute to strategic planning, budgeting, and growth strategies, including marketing and merchandising opportunities.

• Data Transparency and Analytics: Ensure transparency and communication of key data for effective decision-making.

• Team Leadership: Build and drive high-performance, accountable, and service-oriented teams. Develop and implement succession planning through effective hiring, development, and retention.

• Responsible for all aspects of the performance management and professional development of the team, including recruitment, development plans, providing constructive feedback, appraisals and exit processes.

• Foster a positive and inclusive team culture by actively engaging team members, promoting open communication, and implementing initiatives that enhance employee satisfaction and well-being.

• Compliance with and implementation of legal and operational requirements regarding occupational health and safety within your own area of responsibility.

Your talent

• 10+ years senior retail leadership experience, ideally in international / multi-country environments, preferably within global sports, fashion, lifestyle, or premium consumer brands with complex retail networks and high operational standards

• Proven P&L ownership with strong sales and margin delivery

• Experience managing both Full Price and Outlet formats

• Strong financial and analytical acumen

• Experienced people leader with succession planning capability

• Fluent in English; additional Southern European languages advantageous

• Willingness to travel extensively

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.