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Director Sales, RA East

  • Shanghai, China
  • Full time
  • Competitive
  • 1st June 2025
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Full Description

Purpose & Overall Relevance for the Organization:

  • To ensure profitable market share and net sales growth within regional accounts
  • To passionately lead the regional accounts organization in identifying, developing and implementing strategies for the profitable growth

Key Responsibilities:

  • Responsible for regional accounts all business related KPI, includes but not limited to Sell in (net sales), ST, retail KPIs (comp growth and etc), inventory level, POS numbers;
  • OTB Planning,negotiation and SBP (Strategic Biz Plan) preparation
  • Work with cross functional teams to provide the strong supports to key account aligned with business growth targets;
  • Co-work with Product Sales team to provide range feedback based on regional accounts business reality;
  • Work with territory management team to ensure POS allocation are properly managed;
  • To ensure the best possible Net Sales result by setting clear targets and action points;
    constant tracking of results; analysis of risks & new business opportunities
  • To support negotiation and enforcement of adidas Group trade terms
  • To provide realistic plans and forecasts on customers performances
  • Manage and maintain a healthy A/R balance
  • Control core inventory ratio and structure
  • To lead team and foster performance culture within team
  • To develop, train and retain key talents

Key Relationships:

  • Head of Account Sales, RE, MM, BP, SO, PS, CRM, etc.

Requisite Education and Experience / Minimum Qualifications:

  • Minimum 10 years of sales experience within large sales organizations, ideally in apparel/fashion/shoes or FMCG
  • At least 5 years' experience of people and operational management
  • A passion for and an understanding of SPORTS
  • Strong communication and influence skill
  • Good analysis and Solid skills in Word, Excel, PowerPoint, Project, etc.
  • University degree
  • Willing to travel

KPI

  • SI
  • OTB
  • Assortment Plan Execution (Package… etc.)
  • Category SOB
  • Account Target
  • POS: Net # of POS Opening
  • ST
  • Trade Inventory
  • Scale Growth
  • Comp. Store Growth
  • Customer Management
  • Customer Satisfaction
  • Product
  • Mandatory Range Realization
  • Key City
  • Key City net sales
  • Key City POS Opening
  • Budget: Sales Budget Management



AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

The organisation

Adidas
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees
  • Website

Through sport, we have the power to change lives.

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