Director Of Engineering, Loyalty & Promos

Overview 

At Fanatics Betting & Gaming (FBG) we bring together Betting, Gaming, Markets, Promos and Loyalty to build seamless, fan-first wagering and rewards experiences. Our Loyalty & Promos organization builds the rewards and promotions customers experience at Fanatics— owning FanCash (our digital rewards currency), loyalty progression (tiers and perks), and promotional offers across SportsBook, Casino, Commerce, and beyond.

We’re hiring a Director of Engineering, Loyalty & Promos to own the technical strategy, architecture and delivery of our loyalty, rewards and promotions platform — including our real-time, personalized bonusing engine. You’ll scale and lead cross-functional engineering teams (FE, BE, SEMs, TPM, QE, Platform), own operational excellence (on-call/rota, incident response and SLAs), and partner with Product, Commerce and MarTech to make promotions reliable, reusable and fast to market. 

Responsibilities

• Lead and grow multiple engineering teams delivering reliable, scalable, cost-effective software; evolve architecture and engineering standards.
• Partner with Product and Platform leaders to shape priorities, sequencing, and technical strategy; provide input on product capabilities and trade-offs.
• Own domain strategy and execution: set direction, align across adjacent domains, and ensure decisions scale beyond your immediate area.
• Build org health: attract, develop, and retain engineering talent; ensure role clarity, succession planning, and leadership growth.
• Drive operational excellence with clear reliability, performance, and cost goals; continuously improve engineering practices.
• Optimize for developer experience: establish DX goals/metrics and remove friction in tools, processes, and platform capabilities.
• Resolve architectural contention and guide teams toward pragmatic, maintainable solutions (simplify/optimize/extend as appropriate).
• Communicate outcomes and org health via KPIs, metrics, and status updates to executives and key stakeholders; represent the org as needed (including occasional travel).
• Must be open to occasional travel to Fanatics Betting & Gaming offices and other locations for conferences, events, meetings, and team-building activities

Required Qualifications

• 10+ years in software engineering, including 5+ years leading leaders (managing engineering managers).
• Proven ability to lead multiple teams and set/defend engineering quality and delivery standards.
• Strong architecture and system design skills; able to decompose complex initiatives across teams.
• Deep backend/distributed systems experience in designing and operating scalable, reliable services.
• Strong judgment on prioritization and resourcing; can build a clear business case when needed.
• Excellent communication and cross-functional leadership in a fast-paced, evolving environment.

Preferred Qualifications

• Experience thriving in fast-paced, high-growth startup environments.
• Experience with Kotlin and Kotlin MP 
• Extensive experience creating, influencing, and leading cross-functional matrixed teams to deliver complex, organization-wide initiatives.

If you possess some of these qualifications but not all of them, we still encourage you to apply!

The base salary range for this role is 193,000 - 318,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award. *Salary range is listed in USD; ranges will change based on country of residence. In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like GymPass, Pet Insurance, Family Care Benefits, and more. 

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.