Director of Ecommerce & Ecommerce Operations - Mitchell & Ness

Reporting into the VP of Direct to Consumer, the Director of Ecommerce & Ecommerce Operations will manage the Mitchell & Ness US business including operations, merchandising, site development, email marketing, and customer service. This role also encompasses taking on Ad Hoc projects as needed. Aligns and executes the global and domestic DTC vision for Mitchell & Ness.

Essential Duties and Responsibilities:

• Manage Ecommerce operations, merchandising, email marketing, and customer service.
• Responsible for meeting US ecommerce financial, sales and gross margin monthly/annual goals.
• Accountable for establishing and executing strategic direction of current and future business growth.
• Responsible for reporting on US site KPIs, customer experience metrics-optimizing site operations, identifying opportunities, and suggesting strategies to achieve sales growth.
• Lead and strategically plan and execute product collections on site pages, content updates and featured shops based on inventory needs and marketing priorities with DTC and Digital IQ team members.
• Lead ecommerce strategy, execution and operations with focus on digital merchandising, personalization, conversion optimization and purchase frequency.
• Responsible for executing product/collection strategy and planning, content planning, promotions, digital merchandising and shopping experience.
• Plan digital content and product launch calendar.
• Collaborates with Content Producer to determine shot lists for photoshoots depending on assets/emails needed, based on selling, inventory, trends, etc.
• Manage milestones and deadlines for multiple simultaneous projects, while keeping key stakeholders up to date with progress and decisions.
• Responsible for optimizations to navigation, collections, search, and homepage.
• Oversee and execute strategic site AB tests to improve KPIs, revenue, and overall customer experience
• Lead retention, promotions, and CRM strategies to drive engagement, increase customer return purchase rate and repeat purchases
• Monitor competitive landscape and site benchmarks
• Generate and develop new onsite business opportunities
• Ensure best in class user experience and high customer satisfaction
• Monitor and analyze performance of site traffic, customers behavior with a focus to increases orders, UPT and overall sales
• Stay up-to-date with the capabilities of technology partners and other innovative third party extensions and solutions in the marketplace (as needed)
• Serve as the point person and liaison for Engineering/Development team on all functional issues related to site (as needed)
• Sets experience building production technical best practices and SEO optimization standards coordination
• Build best in class ecommerce customer service team and customer service reporting for continued improvements.

Education/Experience:

• 10+ years of ecommerce operations, site merchandising, planning/buying, email marketing, & customer service.
• Bachelors Degree in business (or equivalent work experience)
• Ecommerce management experience required
• Solid understanding of Ecommerce business with mix of merchandising, creative, technical, analytical, and sales knowledge
• Validated strong strategic problem solver who can set goals and run multiple, diverse projects
• Understanding of retail math concepts, including an understanding of inventory allocation
• Strong organizational skills, extreme attention to detail solid follow up
• Executive presence with an ability to influence at the highest levels.
• Positive, hardworking, “can do” attitude
• Keen eye for design and trend
• MBA Preferred

** The salary range for this position is $160,000 - $175,000 which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of final compensation package, we consider several factors such as location, experience, qualifications, and training.