
Director, National Convenience
- Dallas, USA
- Full time
- Competitive
- 24th July 2025
Full Description
This role is also eligible to sit in: Chicago, NYC, ATL, Los Angeles.
The purpose of the Director of National Convenience (DNC) role is to drive Red Bull North America (RBNA) objectives – both quantitative (revenue, volume, profit, and share) and qualitative (in-store presence, executive level wiring, training and development, etc.) within an important group of national convenience retailers. This role leads all facets of RBNA's business through retailer account teams that are led by NAMs. The DNC, in partnership with their cross functional partners, are responsible for delivering the right initiatives, resources, direction, and leadership to ensure the NAMs can meet and exceed their financial, volumetric, and KPI targets.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
STRATEGIC BUSINESS PLANNING
Contribute to long-term small format channel strategies and direction.
Aggregate and analyze large amounts of complex data quickly, and distill that data into clear, viable action plans for retailer.
Allocate resources where the investment has the highest payback within each banner/division.
Drive the annual business planning process, both internally and through formal, Joint Business Planning with the customer.
Monitor market trends and maintain timely data on competition.
ACCOUNT LEADERSHIP & RELATIONSHIPS
Improve relationships with customers by adding value through thought leadership and strategic partnerships.
Consistently evaluate ROI and investment for each account and make appropriate adjustments as needed.
Issue clear direction and guidelines with regards to priorities – both qualitative and quantitative - both internally and externally.
CROSS-FUNCTIONAL & FIELD PARTNERSHIPS
Actively contribute to Small Format Leadership Team discussions within RBNA to ensure retailer representation and influence of overall channel strategy.
Lead all matters for retailer regarding Key Accounts to Santa Monica (SaMo)Sales & Distribution teams and be the voice of RBNA/BU to counterparts in Brand Marketing.
Communicate, align, and execute associated Cross Functional Team objectives across RBNA within zones to ensure full power of brand is activated at retail.
Work closely with RBNA General Managers and Vice Presidents of Distribution to execute all retailer initiatives in local markets, taking advantage of local marketing plans to drive national retailer performance in region.
LEADERSHIP, COACHING, AND DEVELOPMENT
Build, develop, and lead a large and geographically disparate team. Ensure career and personal development for entire organization.
Assist National Account Manager to develop effective programs.
Coach, educate and inspire direct reports for increased productivity.
Spend adequate time with team in office and field to implement and execute Red Bull standards.
Lead team to develop thought-leading initiatives and insights that impact national strategy.
CUSTOMER PROFITABILITY MANAGEMENT (CPM)
Lead the business priorities, objectives, and results across CPM
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- Minimum 7 years-experience in CPG sales; food or beverage experience preferred.
- Experience in Key, Regional or National account management required; small format experience preferred.
- Experience working with a DSD network preferred.
- Excellent negotiator and influencer, leveraging business analytics to achieve desired outcomes.
- Demonstrated skills as a change agent, leader, and performance coach to develop talent.
- Self-motivated, self-directed, flexible and able to work under pressure in a fast paced environment.
- Strategic thinker and passionate for achieving long-term success via hands on, solutions oriented approach.
- Analytical background and ability to analyze complex trends and data.
- Strong Communication skills, highly organized and manages timelines and objectives effectively. Strong presentation and facilitation abilities.
- Strong knowledge of consumer marketing principles. Experience in supporting and facilitating cross-departmental interdependencies, across sales and marketing.
- Travel 60-70%
- Permanent
- Benefits eligible
The organisation

- Sporting Goods & Apparel
- Salzburg, Austria
- 2000+ employees
- Website
Giving wings to people and ideas since 1987 In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not…
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