Director Media Europe

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

• Develop a European media strategy and integrated communication plans for PUMA in line with the Global Brand Comms Strategy, driving ROI, CLV andfull-funnel effectiveness 

• Lead planning and buying of media campaigns across the regional and in the local areas   

• Develop (online) marketing plans / roadmaps for (digital) activation to increase brand awareness, visibility and support business needs in Europe on a country level 

• Allocate mktg. budget to media channels, set spending standards based on global frameworks and drive strategic frame for channel budget allocation across the full marketing funnel and channels.  

• Lead ROI-Analysis and Reserach/Analytics like MMM, across full marketing funnel, incl. Media and non-media channels. 

• Leverage and adapt global toolkits to regional channel/category specific toolkits  

• Execute CRM and loyalty on regional level, utilizing global MarTech capabilities for execution 

• Drive qualified, high-converting traffic via performance marketing e.g. SEA, SEO, Affiliate and CRM and monitorperformancemarketing (A/B testing, landing page suggestions, etc.) 

• Manage agency relationships and ensure campaign delivery, pacing, and optimization  

• Monitor and create media coverage reports, including the evaluation of the media equivalence value 

• Identifynew trends, platforms and innovations for technologies and content to drive content and campaign visibility 

• Lead, build and develop a high-performing Media team 

Your talent

• Proven expertise in Media Strategy, Planning & Buying across regional and international markets, with the ability to translate global frameworks into impactful regional strategies.

• Strong budget management capabilities, ensuring effective allocation across channels and full‑funnel stages to maximize business impact.

• Advanced analytical skills, including ROI measurement, marketing effectiveness modeling (e.g., MMM), and performance evaluation across media and non‑media drivers.

• Hands‑on experience in digital and performance marketing, covering SEA, SEO, Affiliate, CRM, and scaling data‑driven campaigns.

• Proficiency with MarTech and CRM ecosystems to drive loyalty, personalization, and customer engagement initiatives.

• Demonstrated leadership in managing agencies and developing high‑performing teams, fostering strategic, analytical, and execution excellence.

• Highly structured, resilient, and effective in complex matrix environments, with strong ownership, adaptability, and a results‑driven mindset.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.