Director, Integrated Marketing Fanatics Casino

Director, Casino Integrated Marketing – Fanatics Casino
 

Primary Focus:

Lead the orchestration of integrated marketing campaigns & projects for Fanatics Casino, connecting brand strategy, commercial priorities, and execution across channels. This role acts as a critical bridge between strategy and delivery - translating business objectives into high-quality, effective campaigns while fostering strong, collaborative relationships across teams.

Key Responsibilities:

• Lead the planning and orchestration of integrated brand and performance campaigns and projects, ensuring alignment with business priorities, audience insight, and brand positioning.
• Own end-to-end integration across paid, owned, and earned channels, ensuring consistency of message while adapting execution to channel and funnel best practices.
• Translate business objectives into clear, inspiring briefs and strategic direction that resonate with creative, media, and channel teams.
• Act as the bridge between creative and commercial/product teams - ensuring campaigns and projects are both creatively strong and grounded in business impact.
• Collaborate closely with Creative Studio and agency partners to shape high-quality output, providing direction and feedback while respecting executional ownership.
• Champion strong creative standards and ensure all campaign and project output reflects the ambition and quality of the brand.
• Partner across Brand, Media, CRM, Product, Performance, and Creative Operations to align on plans, priorities, and execution across campaigns and projects of varying scale.
• Build trusted relationships across teams, navigating different perspectives and knowing when to push, when to align, and how to land the best outcome.
• Influence stakeholders at all levels through clear communication, sound judgment, and an ability to read situations and adapt approaches accordingly.
• Work closely with Creative Operations to ensure timelines, workflows, and outputs support successful delivery, treating them as a core partner across all campaigns and projects.
• Maintain and evolve the Casino campaign and project calendar, ensuring visibility and alignment across key initiatives, launches, and seasonal moments.
• Drive disciplined planning and prioritization, focusing teams on the highest-impact opportunities while managing a mix of large-scale campaigns and smaller, fast-moving projects.
• Stay close to execution - proactively identifying risks, removing blockers, and maintaining momentum across campaigns and projects.
• Partner with Analytics, Media, Performance, and CRM teams to track performance, optimize output, and apply learnings to future campaigns and projects.
• Balance brand-building and performance-driving objectives to deliver work that is both distinctive and commercially effective.

How This Role Connects Across the Team:

• Partners with GTM Strategy Director to translate enterprise priorities, segmentation, and messaging frameworks into integrated campaigns and projects that are executable, aligned, and commercially effective.
• Partners with Brand Strategy Director to embed positioning, audience insight, and creative guardrails into all campaigns and projects, ensuring consistency while enabling flexibility in execution.
• Works in close partnership with both GTM Strategy and Brand Strategy to bridge long-term strategic direction with in-market delivery - ensuring plans are both strategically sound and practically executable.
• Collaborates with Social Media Director to extend campaigns and projects into platform-native, culturally relevant content, ensuring social output is aligned, timely, and maximizes engagement and impact.

What This Role Does Not Own:

Creative production, media buying/planning, CRM execution, or product-level messaging. These are owned by specialist teams. This role is accountable for integration, alignment, and overall effectiveness across campaigns and projects.